In this article, our Co-CEO Larissa reflects on modern event planning, focussing on the great opportunities that come with sustainability and digital innovation in the event industry, to not only cater boomers and Gen Z participants, but ultimately combine generations.

Since our expansion into the US market, we have been able to develop our core business for Strategic Meeting Management Programmes (SMMP) in the Meetings & Events market segment. This article reflects the different considerations required in the US market, in comparison to Europe.

Nicole Deisenhofer, Director of Strategy & Innovation at Proske, illustrates in this guest article the importance of data collection, analysis and protection for the future of the event industry.

Sustainability is slowly taking center stage in events. Companies like Proske are pioneering eco-friendly practices to join the efforts of the industry. This article reflects on challenges but also provides insights into our recent engagement with the UNGC SDG Innovation Accelerator initiative.