News.

In this article, our Co-CEO Larissa reflects on modern event planning, focussing on the great opportunities that come with sustainability and digital innovation in the event industry, to not only cater boomers and Gen Z participants, but ultimately combine generations.

Since our expansion into the US market, we have been able to develop our core business for Strategic Meeting Management Programmes (SMMP) in the Meetings & Events market segment. This article reflects the different considerations required in the US market, in comparison to Europe.

Nicole Deisenhofer, Director of Strategy & Innovation at Proske, illustrates in this guest article the importance of data collection, analysis and protection for the future of the event industry.

Sustainability is slowly taking center stage in events. Companies like Proske are pioneering eco-friendly practices to join the efforts of the industry. This article reflects on challenges but also provides insights into our recent engagement with the UNGC SDG Innovation Accelerator initiative.

In our third webinar of the Digital Solutions webinar series, Nicole and Lennart explore the great potential of immersive technologies in events, to enrich participant experiences and create WOW moments. We will also dive into the strategic use of all presented technologies in an event concept.

The second webinar of our webinar series is data-driven. Nicole and Lisbeth will discuss the understanding of participant behavior during an event and attracting individuals on a personalized basis, touching topics as like data collection, data analysis and the power of AI in data analysis.

“Virtual Twins” have long been standard in industrial production and research due to their efficiency. Future customers or trade show visitors can look forward to entirely new and exciting worlds of experience. Analysts and tech enthusiasts are always on the lookout for the “Next Big Thing.” Unnoticed by the general public, the candidate for this might already be here: the “digital twin.”

What are important touch points in the event lifecycle and where should you be utilizing digital solutions? We are proud to announce a series of three insightful webinars designed to equip event managers and corporate decision-makers with the knowledge and tools needed to navigate the future of event planning: Digital solutions in the context of corporate events!

Our Co-CEO Larissa Steinbäcker has recently shared deep insights in an interview with Exciting Tech about her vision, inspiration and super power, as well as future trends for Proske and the industry. Read further to get to know Larissa from a whole new perspective!

Proske welcomes Christopher Rost as our new Sales Director in the New York office. He will be responsible for both Proske’s services and the magnid event platform. Chris brings extensive experience to his new role, having previously held various positions at event tech companies, meeting and event agencies and hotel companies.

We are proud to share our latest feature in the special issue “Neues Arbeiten und Lernen” (“New Ways of Working and Learning”) by DIE WELT, where we explore the pivotal role of XR applications and digital twins in driving Germany’s future towards digital transformation.

In a world where virtual meetings become more and more relevant, Proske stands at the forefront of optimizing energy- and data usage and opts for renewable energies and innovative technology, to ensure the most sustainable outcome of any virtual event.

Die Münchner Event-Agentur Proske erweitert ihr Dienstleistungsportfolio um zwei spannende Bereiche: Design Thinking und Nachhaltigkeitsmanagement.

Accelerating Innovation and Growth in the U.S. Meeting and Event Management Industry – Proske is proud to announce the appointment of Toby Frowen as Vice President U.S.

Organizing your first event in Metaverse using VR technology is a rewarding yet complex experience. The good news that you have everything in place to bring VR into an in-person event. How? Find out here.

Combining innovation and sustainability, Proske creates engaging experiences while catering to environmental and individual needs. Proske is transforming the event industry, making events more valuable for organizers and participants alike.

Metaverse is transforming commerce, business, work, and more as it offers immersive experiences and global accessibility. Nicole Deisenhofer shares her insights on when metaverse events work best and how users can benefit the most from it.

For some years now, there has been a clear trend towards more sustainable meetings, and Proske is responding to the growing demand by prioritizing sustainability.

How did the event industry change over the last years? And what will the future look like? Larissa Steinbäcker, Co-CEO at Proske talks about these questions and much more on the Amazing People Podcast.

Larissa Steinbäcker, Co-CEO at Proske, shares her thoughts on how AI for events enhances attendee experiences and drives business growth in the digital age.

Becoming more and more relevant, metaverse can offer various opportunities. Larissa Steinbäcker, co-CEO at Proske GmbH, shares how metaverse helps to increase innovation and sustainability within the industry.

Meeting and event planners can look to Proske when learning how to benefit from AI and other technologies for virtual and F2F events.

Sustainability and innovation are changing the meetings and events industry. Larissa Steinbäcker, Co-CEO at Proske, shares how innovation can drive sustainability and how Proske provides individualized consultation as strategic approach to meet clients needs for sustainability and digital technologies.

With the growing demand for sustainable meetings and events, Proske is making sustainability a priority for client events.

Larissa Steinbäcker, Co-CEO at Proske has been appointed as new committee member on the MPI sustainability advisory board. Steinbäcker will strongly contribute to drive the topic sustainability further within the events industry.

Proske GmbH joins forces with magnid GmbH for even closer cooperation. The aim of the merger is to take advantage of synergies, to drive innovations forward and to jointly develop the gateway to the metaverse. In this way, it will be possible to provide even better support to customers in the virtual & hybrid sector.

25 percent increase in net sales and number of employees, new customers and expansion of the management level. Proske looks back on 2022 as one of the strongest financial years in its company history.

Metaverse for digital events – what does that look like and how does it work? Larissa Steinbäcker, Co-CEO at Proske shares insights about how to integrate metaverse into the event industry and how to use this immersive new technology to create meaningful meetings with added value.

Hybrid is the future. But how can we benefit from it the most? Markus Struppler and Larissa Steinbäcker talk about their experiences with hybrid events and share how hybrid formats will continue to shape the event industry in the future.

Larissa Steinbäcker, Co-CEO at Proske joins Bano Diop’s podcast and talks about the latest technologies and shares insights, why virtual reality is such a fascinating tool to use for digital events and how the metaverse might change the industry completely.

Bano Diop´s recent podcast episode with Larissa Steinbäcker, Co-CEO at Proske, is all about duty of care, how the industry has changed through digitalization and what you need to consider bringing your SMM program to the next level.

Event technology is constantly evolving, which brings a high variety of solutions for different event types. Larissa Steinbäcker, Co-CEO at Proske and Christian Holtz, Digital Platform Specialist discussed what benefits the metaverse will deliver to the event industry.

Proske has been nominated for the Business Travel Awards Europe 2022 together with the virtual & hybrid platform magnid within the category “Technology Innovation – Meetings & Events”.

Larissa Steinbäcker wird am als neues Gremienmitglied in der Sparte „Eventagenturen/PCO/Verkehrsträger“ in den Verwaltungsrat des German Convention Bureaus gewählt.

Meetings, zu denen man um die halbe Welt reist oder quer durch die ganze Stadt fährt, gibt es zwar noch, sie sind aber schon längst nicht mehr der Standard.  Die Digitalisierung, aber spätestens Corona, hat die bisherige Meeting-Kultur nachhaltig verändert.

Event agency Proske is partnering with the leading meeting planning platform TROOP to provide simplified meeting planning to the masses.

Proske präsentiert gemeinsam mit ihrem Plattform-Partner Magnid Einblicke, Beispiele und Anwendungsszenarien für Unternehmen, Institutionen und Organisationen im Metaverse.

Wertvolle Einblicke in die Planung von Veranstaltungen in zertifizierten Gesundheitseinrichtungen gibt Larissa Steinbäcker, Co-CEO der Proske GmbH, auf der M & I Healthcare, die vom 11. bis 13. April 2022 in Berlin stattfindet.

Proske Co-CEO Larissa Steinbäcker moderates panel with Toby Frowen from ZS and Christian Holtz from Magnid during Pharma Forum.

Companies were forced to move to a digital landscape fairly quickly, which often left them using technologies that came with significant deficiencies in terms of security and privacy.

Die Agentur Proske nimmt zusammen mit ihrem Partner Radius Travel an der diesjährigen VDR & GBTA Conference 2022 vom 28. Februar bis 2. März 2022 in Berlin teil.

Women in leadership positions are a hotly debated topic, all the more reason for us to meet some of the “Female Leaders” and introduce them in more detail.

After the strongest financial year in its history, the 35-year-old events agency Proske GmbH will maintain its ongoing success with a new dual leadership team.

Claudia Meyerer and Elena Albrecht will be the new Account Directors for well-known international customers from a wide range of industries.

Patric Weiler, Commercial Director at Magnid and Executive Advisor at Proske Agency, has published a whitepaper on event platforms. 

Mit dem Kick-off Event „Hybrid Showcase. Lead the New Normal“ stellte die Agentur Proske Ziele und Möglichkeiten für eine wirkungsvolle und zeitgemäße Nutzung von hybrid durchgeführten Events vor.

Die Agentur Proske stellte mit dem Kick-off-Event „Hybrid Showcase. Lead the New Normal“ ihre Ziele und Visionen für eine effiziente und zeitgemäße Nutzung von Hybrid-Events in einem Münchner Studio vor.

Now in the second year of the pandemic, five top trends are on the horizon that will play a key role in the restart phase for the MICE industry.

Der Countdown läuft, und die Agenda für den „Kick-off Event „Hybrid Showcase. Lead the New Normal“ steht fest.

„Hybrid“ durchgeführte Events treffen schon länger auf ein großes Interesse. Gemeint sind Kombinationen einer Live-Veranstaltung mit virtuellen Bestandteilen und Ergänzungen.

Pandemiebedingt findet die diesjährige ITB Berlin als rein digitales Format vom 9. bis 12. März 2021 statt, und der VDR als Deutschlands größtes Netzwerk für geschäftliche Mobilität ist wieder mit spannenden Beiträgen und Diskussionen beim ITB Kongress Berlin vertreten.

The Rosenheim agency Proske currently is developing not only the next generation of the Virtual Venue application, but also a new concept for learning and working in companies and institutions.

Für Unternehmen und Agenturen ist mit magnid ein neuer Gold-Standard für virtuelle Meetings und Events in Echtzeit auf den Markt gekommen.

Die Rosenheimer Eventmanagement- und Marketing-Agentur Proske kann sich über mangelnde Wertschätzung nicht beklagen.

Die Proske GmbH konnte das Finale für sich entscheiden und hat trotz der Vielzahl eingereichter Bewerbungen den VDR „Innovation Champion Award 2020“ gewonnen.

„Hybride Events – Das Beste aus zwei Welten“ – unter diesem Motto steht der diesjährige Digital and Innovation Day (kurz #DigiDay20), der am 26. November virtuell stattfindet.

Am 1. Oktober ist Patric Weiler, MBA, als Director Strategy & Innovation bei der Agentur Proske an Bord gegangen.

Kaum noch vorstellbar, dass es gerade mal ein paar Wochen her ist, dass die Veranstalter von Messen, Kongressen und Fortbildungsveranstaltungen noch davon ausgingen, ihre Events wie geplant durchziehen zu konnen.

Presse-Statement Absagen von Messen, Tagungen und Konferenzen aktuell bis ins vierte Quartal Virtuelle Veranstaltungen rücken künftig zunehmended in den Mittelpunkt München, 29, April 2020.

Proske hat eine Virtual Venue Plattform vorgestellt. Damit können Unternehmen ihre Meetings und Veranstaltungen in Echtzeit in einer virtuellen Umgebung durchführen.

München, 25. März 2020. Die Proske GmbH stellt eine innovative Virtual Venue Plattform vor. Damit können Unternehmen ihre Meetings und Veranstaltungen in Echtzeit in einer virtuellen Umgebung durchführen.

München, 28. Februar 2020. Ein Großteil geplanter Veranstaltungen wird derzeit aufgrund des Coronavirus abgesagt.

München, 10. Februar 2020. Die Proske GmbH, eine der führenden Veranstaltungsagenturen, beteiligt sich am GBTA ITM Strategic Meetings Management Symposium am 11. Februar 2020 in London.

Pressemitteilung Während elfmonatiger Übergangsphase besteht vorläufig Rechtssicherheit Eventuelle Probleme im Anschluss sollten jedoch schon heute bei der Vertragsgestaltung berücksichtigt werden München, 23. Januar 2020. Der Brexit […]

Bei der Rosenheimer Agentur Proske entsteht aktuell nicht nur die nächste Generation der Anwendung Virtual Venue, sondern auch eine neuartige Option für Lernen und Arbeiten in Unternehmen beziehungsweise Institutionen.

München, 8. Januar 2020. Im Jahr 2020 wird die Digitalisierung das Veranstaltungsmanagement nach Einschätzung der Proske GmbH nochmals deutlich verändern.

Für Eventmanager ergeben sich mit der Digitalisierung neue Möglichkeiten. Wir stellen Ihnen Technologien vor, die im Veranstaltungsmanagement eingesetzt werden können.

Kaum noch vorstellbar, dass es gerade mal ein paar Wochen her ist, dass die Veranstalter von Messen, Kongressen und Fortbildungsveranstaltungen noch davon ausgingen, ihre Events wie geplant durchziehen zu konnen.

Small meetings are not new of course, but in the healthcare sector we are seeing an increase in both their volume and their complexity. Most meetings now include a significant – and arguably unsustainable – level of complexity in terms of logistical planning or the creation of content.

Mit Konstanze Stark, Nicole Deisenhofer und Anja Kotzor sind drei Mitarbeiterinnen aus den eigenen Reihen ab sofort auf Führungsebene tätig.

Mit Konstanze Stark, Nicole Deisenhofer und Anja Kotzor sind drei Mitarbeiterinnen aus den eigenen Reihen ab sofort auf Führungsebene tätig.