Not long ago, we announced that we will host a series of three insightful webinars designed to equip event managers and corporate decision-makers with the knowledge and tools needed to navigate the future of event planning.

In this fast-paced world of corporate events it’s important to stay ahead of industry trends and innovative solutions and today we are happy to make the second part of our webinar series available.

DIGITAL SOLUTION IN THE CONTEXT OF CORPORATE EVENTS

At Proske, our primary goal is simplifying complexity through a strategic approach to events and live marketing. Our focus extends to cutting-edge technology and digital solutions, which we believe will shape the future of events. Remaining at the forefront of our industry’s journey and closely monitoring emerging trends remain pivotal to our mission. When analyzing these trends, it becomes evident that digital solutions significantly impact areas such as sustainability, disruptive event formats, personalization, and data analysis. Consequently, we’ve made the deliberate decision to delve deeper into these topics and share our insights on industry development.

The Importance of Personalization in Events

In our second webinar, “Personalization Through Data Analysis and AI” Nicole (Director Strategy & Innovations) and Lisbeth (Director Digital Solutions) will discuss understanding participant behavior during an event and attracting individuals on a personalized basis, touching topics as:

• Participant data collection for virtual and in-person events
• Data analysis and its potential in strategic decision making
• The power of AI in data analysis

Integrating Digital Solutions in In-Person Events

While digital solutions are often associated with virtual events, they are equally valuable for in-person gatherings. Technologies such as RFID (Radio-Frequency Identification), QR codes, and event apps enable semi-automated data collection and analysis. These tools help track attendee movements, session attendance, and interactions, providing valuable insights for personalization.

We collect so much data, but which data is relevant?

Personalization starts with understanding participant behavior and patterns. We will be talking about how data collected from various sources – registration details, session attendance, content engagement, and interactions with other attendees – forms the foundation for creating personalized user journeys. As always, a data collection strategy should support set objectives. Collecting data for the sake of it will lead to analysis paralysis and confusion.

The Role of AI in Personalization

Artificial Intelligence (AI) significantly enhances our ability to analyze large datasets and create personalized experiences. AI algorithms can learn from user behavior, helping to automate the personalization process. For instance, AI can support real-time personalization by analyzing data collected during the event and adjusting the content and interactions accordingly.

We will discuss how different AI Applications like machine learning, natural language processing and predictive analytics can help you to create impactful events for your attendees.

Curious to learn more?

Personalization through data analysis and AI holds immense potential for transforming corporate events. By utilizing digital solutions and AI, event planners can create more engaging, relevant, and memorable experiences for attendees. This not only enhances satisfaction and loyalty but also drives the long-term success of events.

Curious to learn more? Watch the second webinar in our on-demand library now.

In our final webinar, we will explore “Enriching Experiences with Immersive Technologies.” How can we enhance participant experiences with immersive technologies? Join us as we delve into the future of event experiences.

Want to be that one step ahead? Contact us now and let’s unlock new digital possibilities together:

BOOK A CALL WITH OUR SPEAKERS LISBETH AND NICOLE