What we do
INTERNATIONAL SALES MEETING

Strategic Meetings Management

Elevate Your Corporate Meetings & Events program with Proske

Proske is a strategic meetings and events agency, focused on maximizing value in strategic meetings management (SMM) programs through bold, innovative solutions. We specialize in healthcare, crafting tailored programs that make a meaningful impact.

OUR USPs

  • WE KNOW SMM
  • WE ARE WILLING TO SHARE THE RISK
  • WE KNOW HEALTHCARE
  • WE ARE PREPARED FOR A DIGITAL-FIRST WORLD

OUR USPs

  • WE KNOW SMM
  • WE ARE WILLING TO SHARE THE RISK
  • WE KNOW HEALTHCARE
  • WE ARE PREPARED FOR A DIGITAL-FIRST WORLD

What is Strategic Meetings Management (SMM)?

Strategic Meetings Management (SMM) is all about making meetings and events work smarter. It helps organizations boost efficiency, cut costs, increase transparency, and stay compliant. At Proske, we don’t believe in one-size-fits-all solutions — we tailor SMM strategies to fit your company’s unique needs, ensuring seamless planning and flawless execution.

SMM WHEEL - THE KEY TO EFFICIENCY, TRANSPARENCY, AND MEASURABLE RESULTS

SMM Wheel image - Strategic meetings management

WHY IS STRATEGIC MEETINGS MANAGEMENT IMPORTANT?

Strategic Meetings Management is important because it ensures that meetings and events align with business goals in a structured yet flexible way. By implementing clear policies, streamlined processes, and leveraging data insights, organizations can make events more efficient, cost-effective, and impactful. The right technology enhances value by maintaining compliance, minimizing risks, and improving the attendee experience. Ultimately, this approach helps businesses work smarter and maximize the return on investment for their meetings and events.

Benefits of working with Proske for SMM

1

GOVERNANCE & POLICY – We set clear guidelines and processes to keep meetings organized, compliant, and efficient

2

COST CONTROL & SAVINGS – We negotiate smart vendor deals, take advantage of bulk purchasing, and keep budgets in check.

3

TECHNOLOGY & DATA MANAGEMENT – We use cutting-edge tools to centralize planning, track ROI, and deliver actionable insights

4

SUPPLIER & VENDOR MANAGEMENT – We build strong relationships with venues, hotels, and service providers to ensure seamless execution

5

ATTENDEE EXPERIENCE & ENGAGEMENT – We create smooth registration, engaging content, and real-time feedback to enhance participation

6

RISK MANAGEMENT & COMPLIANCE – We stay ahead of legal, financial, and data security requirements, keeping every event safe.

7

DUTY OF CARE – We prioritize the well-being and safety of every attendee, no matter where they are.

Team planning meetg at Proske HQ - Meetings management

Why Choose Proske for Strategic Meetings Management?

For four decades, we have been transforming meetings and events into strategic assets that drive business impact and deliver measurable results. By leveraging advanced technology and data analysis, we deliver tailored approaches that consistently exceed the expectations of our clients.

Here’s why global businesses trust us:

WE KNOW EVENTS INSIDE AND OUT – Decades of experience in corporate meetings and events mean we deliver seamless execution every time.

TECH THAT WORKS FOR YOU – Our innovative meeting technology provides real-time insights, helping you make smarter decisions on the go.

SMM STRATEGIES THAT DELIVER – We customize every approach to fit your needs, ensuring measurable results that matter.

A WORLD OF POSSIBILITIES – Our global network of trusted suppliers and venues gives you the best options, wherever you need to be.

A happy team member in Proske - Meetings management
A happy team member in Proske - Meetings management

Start Your Strategic Meetings Management
Journey with Proske

Whether you’re planning to launch a SMM program and need experienced guidance to get started, or you have an existing SMM program that’s not meeting expectations and requires optimization, we’re here to help.