Location
Germany, Various cities & Virtual audience
ATTENDEES
About 500+ Pax per event
CLIENT
Global pharmaceutical company, Focus region: Germany
sector
Healthcare
Location
Germany, Various cities & Virtual audience
Attendees
About 500+ Pax per event
CLIENT
Global pharmaceutical company, Focus region: Germany
Sector
Healthcare
As part of a forward-thinking approach to pharmaceutical meeting planning, Proske partnered with Aphria and CC Pharma to launch CC Pharma Medical Cannabis Trainings – a hybrid program designed to educate healthcare professionals on medical cannabis through a mix of live events and virtual sessions.
Our client, Aphria & CC Pharma, envisioned pharmaceutical meeting planning that delivered a next-level training format to educate healthcare professionals (HCPs) on medical cannabis. Our objective was to create a dynamic program that seamlessly combined live roadshows with virtual sessions, allowing HCPs to join effortlessly, regardless of schedule or location. This hybrid format needed to be accessible anytime, anywhere, broadening its reach and maximizing impact across a wide, diverse audience.
Working closely with the client, we launched the “Medical Cannabis Training” brand, transforming a traditional roadshow concept into a cutting-edge hybrid experience. Building on initial live sessions across 10 cities, Proske elevated the program with a high-quality virtual series, featuring expertly crafted “Insight Sessions” and live Q&As. To expand reach and foster ongoing engagement, we created a vibrant online community offering training videos, case studies, and interactive forums. This flexible, multi-channel approach turned a one-off event into an evolving, interactive learning journey — capturing attention and expanding accessibility like never before in pharmaceutical meeting planning.
Expert Strategy & Framework Design
Our meetings and events team developed a scalable, impactful structure that not only fosters long-term program growth but also ensures strong audience retention.
FLAWLESS EVENT EXECUTION
By mastering the integration of live & virtual elements we ensured maximum reach, engagement & seamless experience.
BRAND IDENTITY INNOVATION
Proske’s inhouse creative experts, developed a memorable & targeted brand that elevates visibility, credibility, & participant connection.
ACCESSIBLE & ENGAGING AUDIENCE EXPERIENCE
Delivering flexible, user-centric participation options that support ongoing learning and interaction within a dynamic community.
Expert Strategy & Framework Design
Our meetings and events team developed a scalable, impactful structure that not only fosters long-term program growth but also ensures strong audience retention.
FLAWLESS EVENT EXECUTION
By mastering the integration of live & virtual elements we ensured maximum reach, engagement & seamless experience.
BRAND IDENTITY INNOVATION
Proske’s inhouse creative experts, developed a memorable & targeted brand that elevates visibility, credibility, & participant connection.
ACCESSIBLE & ENGAGING AUDIENCE EXPERIENCE
Delivering flexible, user-centric participation options that support ongoing learning and interaction within a dynamic community.
