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Hybrid Events Solutions: How to Shape your Hybrid Meetings and Events

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Hybrid Event Solutions: How to Shape your Hybrid Meetings and Events

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In today’s world, organizations expect flexibility. Hybrid meetings and events — combining physical presence with digital participation — offer a way to scale reach, boost engagement, and manage risk. But simply having a hybrid format isn’t enough. To truly create value, you need hybrid event solutions that are strategic, seamless, and data-driven. 

Drawing on Proske’s real-world case studies — from pharmaceutical conferences to global merger celebrations and international sales summits — we unpack what works, what doesn’t, and how technology (such as Proske’s magnid platform) can act as the connective tissue across live, virtual, and hybrid experiences. 

Image of various hybrid and in-person events

Why Hybrid Meetings and Events Matter (Beyond Necessity)

  • EXTENDED REACH & INCLUSION: Some participants may be unable to travel due to budget, geography, or regulation. Hybrid formats are accessible to anyone without any compromise. 
  • RESILIENCE & CONTINGENCY: If travel or venue constraints arise, the digital component ensures continuity. 
  • INSIGHT & DATA CAPTURE: Virtual platforms allow you to capture detailed engagement data (polls, chat, content consumption), which is harder to get in a purely physical format. 
  • SUSTAINABILITY & ESG: Reducing travel, venue footprint, and waste is aligned with corporate ESG goals – a compelling selling point in RFPs. 
  • YEAR-ROUND ENGAGEMENT: A hybrid backbone lets you extend content, re-engage attendees, host follow-up digital sessions, and maintain community beyond the “live” event days. 

Yet success isn’t automatic. A “hybrid” label is meaningless without rigorous design, orchestration, and systems architecture. 

Image of various hybrid and in-person events
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Hybrid Events in Action — Lessons from Proske’s Case Studies

Below are high-level takeaways from hybrid meetings and events delivered by Proske. 

Pharmaceutical Meeting Planning
(CC Pharma)

In this regulated environment, compliance, consistency, and data capture are non-negotiable. Proske combined best practices in content design, parallel virtual streams, digital engagement, and detailed reporting to support both in-person and remote participants. The hybrid solution allowed global reach while preserving locally approved sessions, meeting auditor requirements, and capturing engagement metrics across both audiences. 

Key lessons: 

  • Segment content paths: design sessions that are optimized for on-site and digital audiences. 
  • Ensure compliance & auditability: tag virtual and physical attendance, store interaction logs, and integrate with sponsor systems. 
  • Use event tech to unify the experience: a single registration, single content catalog, and unified metrics. 
Image of a client joining Magnid online event platform on a hybrid event

DSM-Firmenich “Merger of Equals” Celebration

This was a large, global, multi-site event. Proske used hybrid event solutions to bind geographically distributed audiences into one narrative. In particular, Proske created a virtual headquarters using magnid to serve as a communication hub—streaming content, enabling live interactions, and persisting post-event as a digital environment. The project earned Proske the Event Technology Award in 2024 for “Best Use of Technology at a Brand Event.”  

Insights: 

  • Hybrid is not just an add-on: use it as a central layer (virtual HQ) that lives before, during, and after the physical event. 
  • Persist the environment: keep the platform open post-event for brand messaging, content, forums, and networking. 
  • Use unified experiences: central studio/control with local pop-ups helps maintain consistency and local connection. 
Image of a member of staff at Proske working at a hybrid event

International Sales Conference + Experiential Campaigns (Johnson & Johnson, and others)

Proske has executed global sales conferences and cross-regional experiential activations that integrate hybrid elements — local hubs, virtual content, and regional streaming. In these, the in-person breakdown (regional sessions, breakout hubs) connects to a central virtual backbone. 

Takeaways: 

  • Hub model: local hubs that link to central studios allow flexibility while preserving coherence. 
  • Multi-modal content: blend live keynotes, virtual Q&A, interactive digital sessions, and experiential activations. 
  • Cross-channel integration: social, digital, on-site engagement feed into a single data architecture. 
Image of an online digital meeting

The Architecture of Strong Hybrid Event Solutions

Designing effective hybrid meetings and events demands more than splitting your in-person event in two. Below is a blueprint of what a robust hybrid event solution should include. 

Unified Event Platform & Identity

All participants — on-site or virtual — should log into the same system, with consistent branding, single sign-on, and synchronized agendas. This eliminates fragmentation and gives you centralized control over content, access, and analytics. 

Modular Content & Session Design

Design content in layers:

  • CORE SESIONS that both virtual and physical audiences attend simultaneously (live streamed).
  • SUPPLEMENTAL DIGITAL-ONLY sessions (deep dives, Q&A) tailored for remote viewers.
  • LOCAL-ONLY CONTENT or breakout for physical hubs.
Image of an online digital meeting
Technical controls of a hybrid meeting

Intelligent Engagement & Interaction Tools

Hybrid success hinges on meaningful interaction: 

  • Live polls, Q&A, chat, breakout rooms
  • Matchmaking, virtual “coffee table” networking 
  • Gamification, leaderboards, content-path triggering 
  • On-demand content repurposed through the same platform 

Synchronised AV & Production Workflows

  • Central studio (or broadcast hub) feeding local hubs 
  • Local AV and broadcast tech to manage latency, signal routing, hybrid timing
  • Clear synchronization protocols so hybrid attendees feel part of the same event

Analytics, Measurement & Iteration

Hybrid platforms allow you to collect rich data. You should measure: 

  • Virtual attendance vs in-person
  • Content consumption (which sessions, duration) 
  • Interaction metrics (polls, chat, downloads) 
  • Post-event behavior (on-demand views, downloads, follow-up engagement)

Then compare cost per engaged attendee, content ROI, and iterate. 

Sustainability & Hybrid as ESG Enabler

When designing your solution, embed sustainability metrics: 

  • Estimate carbon avoided via virtual attendance
  • Reduce physical footprint through local hubs 
  • Use digital content rather than printed materials 
  • Track resource usage (power, catering, waste)

This not only meets procurement demands but adds credibility in your proposals. 

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A person looking at attendance data and content consumption of their hybrid event

How magnid (Platform Intelligence) Supports Hybrid Strategy

Proske’s deeper integration with magnid allows it to go beyond just “event tech.” magnid is positioned as a digital experience layer that supports hybrid event architecture. 

  • VIRTUAL HEADQUARTERS & PERSISTENT ENVIRONMENTS: In the DSM-Firmenich case, magnid served as a central hub pre-, during, and post-event.  
  • SCALABLE 3D / DIGITAL WORLDS WITH AI SUPPORTS: magnid powers immersive virtual/exhibit environments, digital twins, and metaverse-ready extensions.  
  • DATA INTEGRATION AND CONTINUITY: magnid can integrate with registration, insights, content tracking, and allow continuity beyond the live dates. 
  • HYBRID ORCHESTRATION LAYER: magnid helps manage the virtual side while integrating with on-site output (streaming, interaction, content scheduling). 
  • INNOVATION AND EXPERIMENTATION: Proske’s use of XR booth extensions at IMEX via magnid demonstrates its exploratory capability.  

Because Proske and magnid are merged, the platform is not just a separate tool but part of Proske’s capability stack—allowing tighter alignment of hybrid events and meeting with execution, data, and sustainability. 

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Best Practices & Pitfalls:
What Works and What to Avoid

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Best Practices (Hybrid Success Principles)

  • START EARLY: Hybrid adds complexity — design decisions (platform, content splits, AV architecture) must be baked in early.
  • TEST ENVIRONMENTS: Dry runs, signal checks, and rehearsal across virtual and physical locations. 
  • AUDIENCE SEGMENTATION: Understand who is remote vs on-site and tailor content paths accordingly. 
  • ROBUST MODERATION & FACILITATION: Hybrid often fails due to weak coordination — dedicated moderators ensure virtual voices are heard.
  • POST-EVENT PERSISTENCE: Keep your hybrid platform alive with content, forums, and replays to maximize ROI. 
  • DATA-FIRST APPROACH: Use metrics to optimize future events and prove value. 

Common Pitfalls (and How to Avoid Them)

  • Imbalanced experience: Virtual participants feel secondary — ensure their path is rich, not a passive feed.
  • Overly ambitious tech tweaks without grounding — invest in stable core features first. 
  • Poor synchronization (audio delay, streaming lag) causing fractured experience. 
  • Content overload — too many sessions, not enough curation or pacing. 
  • Treating the platform as an afterthought rather than the backbone of the hybrid architecture. 

FAQ

Q: WHAT DOES “HYBRID EVENT SOLUTIONS” MEAN?
A: It refers to the design, technology, workflows, and best practices that enable events to run seamlessly across physical and virtual audiences, not as two siloed components but as unified experiences.

Q: ARE HYBRID MEETINGS AND EVENTS STILL RELEVANT AFTER THE PANDEMIC?
A: Absolutely. They continue to offer scalability, resilience, data capture, sustainability, and extended engagement that purely in-person formats can’t match. 

Q: WHAT TECHNICAL CAPABILITIES SHOULD A HYBRID EVENTS PLATFORM INCLUDE?
A: Unified registration, live stream + on-demand content, interactive tools (Q&A, polling, chat), analytics dashboards, virtual exhibit capabilities, and post-event persistence. 

Q: HOW CAN HYBRID EVENTS SUPPORT ESG / SUSTAINABILITY GOALS?
A: By reducing travel, downsizing venue footprint, using digital content instead of printed materials, and tracking carbon savings — all of which strengthen procurement proposals. 

Q: WHEN SHOULD AN ORGANIZATION BRING IN A SPECIALIST TO DESIGN HYBRID SOLUTIONS?
A: When scale, complexity, global execution, compliance needs, or data/measurement ambitions exceed internal capabilities. At that point, proven partners with hybrid event expertise become essential. 

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Hybrid meetings and events are more than a temporary fix — they are a core capability for organizations that seek reach, measurement, resilience, and sustainability. But success does not rest on format alone. It lies in hybrid event solutions: the architecture, content design, orchestration, analytics, and persistence that make hybrid work. 

Proske’s hybrid track record — from regulated pharma meetings and large merger celebrations to global sales forums — demonstrates how hybrid can scale, deliver brand consistency, and maintain compliance. When meshed with the capabilities of magnid, Proske can craft hybrid ecosystems where the virtual and physical worlds not only coexist but amplify each other. 

If your organization is exploring hybrid meetings and events, ask not just for “hybrid support” but for full solutions — strategy, platform, architecture, sustainability, and measurement. That’s where true competitive advantage lies. 

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Rethinking Corporate Incentive Travel

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Rethinking Corporate Incentive Travel:
From Reward to Strategic Impact

For decades, corporate incentive travel has been the ultimate reward for top performers – an unforgettable experience and a celebration of success.

But the landscape has shifted. In a world defined by hybrid work, environmental awareness, and changing employee expectations, the value of incentive travel is no longer found in opulence alone. Today’s organizations want strategic, creative, and measurable programs that deliver real impact for their people, their brand, and their planet.

At Proske, we’ve seen firsthand how the most effective programs have evolved from transactional rewards into strategic business tools designed to align people with culture, strengthen loyalty, and reinforce brand values across global teams.

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The New Economics of Motivation

Traditional incentive programs were built on a simple premise: achieve more and earn a trip. But the psychology of motivation has become more nuanced. Today’s employees and partners want to feel part of something meaningful to see how their efforts contribute to a larger mission.

That’s why modern incentive travel is increasingly experiential rather than status led. A meaningful shared journey, with thoughtful design and purpose, can inspire far deeper engagement than a five-star resort ever could.

Landrover on Safari event

Proske’s work with multinational clients reflects this shift. Incentive travel, when strategically designed, is not just a reward. It becomes an engine of company culture. It communicates what success looks like, reinforces shared goals, and creates emotional bonds that drive long-term loyalty.

Designing for Measurable Impact

The conversation around incentive travel has matured. It’s no longer enough to ask whether participants enjoyed themselves — the question is, did it work?

At Proske, we build every incentive program with your ROI in mind. Engagement data, performance metrics, and participant feedback loops are integrated from the outset.

This allows us to demonstrate tangible business outcomes:

  • Increases in sales or productivity post-program.
  • Increased retention among top performers.
  • Stronger alignment between regional teams and corporate strategy.

By applying the same analytical rigor used in marketing or training investments, we’re helping clients see incentive travel as a measurable business driver, not a discretionary expense.

Controlling an event with a digital interface

Technology as the Quiet Enabler

Controlling an event with a digital interface

Technology is reshaping how incentive travel is conceived, delivered, and evaluated. But its role isn’t to replace the human experience. It’s to enhance it.

Proske leverages digital tools at every stage: data platforms for participant tracking, apps for real-time communication, and analytics dashboards for ROI measurement. Incentive journeys can now be mapped, personalised, and measured with unprecedented precision ensuring that every touchpoint feels intentional and aligned.

And when travel isn’t feasible, hybrid experiences extend the reach of recognition, keeping global teams connected without losing emotional impact.

Luxury corporate event overlooking the sea
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Sustainability: The New Prestige

Luxury no longer means excess; it means responsibility. Sustainability has become central to incentive travel design, not as a constraint, but as a creative challenge.

Proske’s teams integrate carbon tracking, ethical sourcing, and destination stewardship into each project. We assess the environmental footprint of travel destinations, offset emissions where possible, and collaborate with suppliers who share our values.

Interestingly, this commitment doesn’t diminish the sense of reward but rather, elevates it. Participants today take pride in being part of companies that celebrate success responsibly. The incentive trip becomes a story of shared purpose rather than personal indulgence.

Interestingly, this commitment doesn’t diminish the sense of reward but rather, elevates it. Participants today take pride in being part of companies that celebrate success responsibly. The incentive trip becomes a story of shared purpose rather than personal indulgence.

The Power of Partnership

What sets Proske apart in the corporate incentive travel arena is not simply execution, but integration. Our expertise in strategic meetings management (SMM) means that incentive travel sits within a larger ecosystem of corporate events, communications, and performance strategies.

That holistic view allows us to align recognition with broader organisational objectives, thus connecting the emotional with the measurable, and the creative with the strategic.

When those elements come together, the impact is profound: recognition becomes culture, and travel becomes transformation.

The Future of Corporate Incentive Travel

As businesses navigate globalization, generational change, and environmental accountability, incentive travel will continue to evolve from reward to reinforcement, from luxury to legacy. The agencies that thrive will be those who combine strategic insight, creative design, technological intelligence, and sustainable delivery.

Proske’s role in this new landscape is to guide organizations through that evolution to create programs that don’t just celebrate achievement, but shape what achievement means. As a global event and meetings management agency specializing in strategic meetings management, incentive travel, and event design, we carry decades of expertise of meeting the demands of our clients in an ever-changing landscape.

With offices in Europe and the United States, Proske combines strategy, creativity, measurement, sustainability, and seamless logistics to deliver incentive travel experiences that inspire and endure.

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40 years in the events industry

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40 years of Proske: from a small family business to an international pioneer in the meetings & events industry

Munich/Germany, January 16, 2026 – Proske is celebrating its 40th anniversary. Founded in 1986, the company has grown from a small family-run business into an internationally operating event agency, specializing in healthcare and pharmaceutical events and supporting clients around the world.

The success story began in 1986 when Hugo Proske founded the company under the name “Proske Travel & Organization” in the small Alpine village of Aschau im Chiemgau. From the very beginning, the company focused on organizing events in the healthcare sector. Over the following decades, his son Bernd Proske played a key role in shaping the company. As CEO for many years, he continuously expanded the business and strategically developed the agency.

In 2008, Bernd Proske handed over management to René Proske, the founder’s grandson. René Proske led the company until March 2021 and is now chairman and shareholder of Proske. Under his leadership, Proske further expanded internationally, sharpened its strategic focus, and strengthened its organizational structure.

Since 2021, Proske is led by two Co-CEOs: Larissa Steinbäcker and Markus Struppler. Together with the international team, they are consistently positioning Proske for the future with the ambition not only to deliver events, but to rethink them strategically.

Today, Proske employs about 140 people worldwide, with headquarters in Rosenheim and Munich, as well as hubs across Europe, the United States, and Asia. One of the most significant development steps in recent years has been the expansion into the U.S. market. As Proske had long been supporting numerous international clients and demand from the U.S. continued to grow, the company decided to establish a local presence. With the founding of Proske Inc. and an office in New York, Proske is now represented in the United States with its own teams, including locations in New York City and Minnesota.

“For us, 40 years of Proske means one thing above all: trust! We have been working with many of our clients for more than 20 years as partners, and with the ambition to create measurable value through intelligent use of technology and the highest quality standards,” says René Proske.

Since its founding, Proske has consistently evolved into a pioneer in the event industry and a one-stop shop for its clients. Specialized focus departments and dedicated key account structures enable close, long-term strategic partnerships. Many international pharmaceutical companies have trusted Proske for decades, a testament to quality, reliability, and a truly collaborative approach.

Proske delivers a wide range of event formats, from small advisory boards to standalone symposia, incentives, and congresses, as well as international kick-off meetings with several thousand participants. On average, Proske delivers around 600 events per year, primarily in the highly regulated healthcare and pharmaceutical sectors, as well as in the beauty and medical beauty industries.

Another major milestone was the development of Proske’s proprietary event platform, magnid. Idealized already before COVID, but accelerated by the pandemic, the platform is now used not only for virtual and hybrid events, but also as a central brand and communication hub for international events.

Projects from recent decades include collaborations with Coca-Cola during multiple UEFA European Football Championships and FIFA World Cups, supporting DSM-Firmenich during their merger, and organizing exclusive event formats for a pharmaceutical client as part of the Berlin Marathon. International clients such as Amgen, Abbott, IKEA, and SAS have been part of Proske’s long-standing client base in Europe, and more recently companies such as Henkel in the United States.

About Proske:

Proske is an internationally operating event agency specializing in healthcare, pharmaceutical, and beauty events. The company delivers events across the full spectrum, from advisory boards to large-scale international events and supports clients long term through strategic meeting management, specialized teams, and proprietary event technology.

Learn more about Proske here: www.proske.com

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Proske Inc. Appoints Lindsay Jandl as Senior Director of Strategic Operations

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Proske Inc. Appoints: Lindsay Jandl as Senior Director of Strategic Operations

New York City, USA — April, 2025 — Proske Inc. is pleased to announce the appointment of Lindsay Jandl as Senior Director of Strategic Operations.

With more than 24 years of experience in the Travel and Meetings Management Industry, Lindsay brings deep expertise in operational leadership, strategic planning, and client-focused solutions.

In her new role, Lindsay will lead and grow a high-performing client support team across the United States, drive operational efficiency, and implement innovative service solutions. Her mission is to deliver exceptional customer experiences while continuously improving performance and impact.

Lindsay joins Proske from “Your Event Solutions” (YES), an ALTOUR company, where she last served as Director of Global Sales Administration. Based in Minnesota, Lindsay is known for her consultative approach, empowering leadership style, and ability to build long-lasting partnerships across clients, suppliers, and internal teams. Over half of her career has been dedicated to implementing operational efficiencies by building and leading high-performing, strategy-driven teams.

Her extensive background in supplier relations has enabled her to cultivate strong strategic alliances that drive measurable ROI while delivering exceptional guest experiences at every event.

“Lindsay’s appointment is a significant step in strengthening our U.S. operations. Her track record of operational excellence and her passion for elevating client experiences align perfectly with Proske’s values and vision,” said Larissa Steinbäcker, Co-CEO of Proske.

About Proske

Founded in 1986 and headquartered in Munich, Proske GmbH is a family-owned agency specialising in strategic event management and digital event solutions. As an outsourcing partner, the company is a leader in Strategic Meeting Management Programmes (SMMP) and supports a wide range of international clients, particularly in the pharmaceutical, healthcare, and IT sectors. Proske’s comprehensive service portfolio includes the implementation of virtual, hybrid, and live events-driven by sustainability, innovation, and immersive technologies like its proprietary “Virtual Venue Platform.” With over 130 employees worldwide and an ISO 27001-certified ISMS, Proske continues to set industry benchmarks.

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Webinar digital solutions III: Enriching experiences with immersive technologies

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Webinar Digital Solutions III: Enriching Experiences with Immersive Technologies

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A Glimpse into the latest trends of Corporate Events

In the beginning of June, we announced a three-part webinar series aimed at empowering event managers and corporate leaders to navigate the future of event planning. In the last two webinars, we have explored the topics “Communication and Extended Engagement” and “Personalization through Data Analysis and AI”.

Today, we are thrilled to present the final part of our series: “Enriching Experiences with Immersive Technologies.“

Dive into the world of AR, VR and Social XR

Immersive technologies are revolutionizing the event landscape and are turning ordinary events and meetings into extraordinary, personalized journeys. They create memorable experiences that resonate deeply with every attendee, leaving a lasting impression even long after the event concludes.

In our third and last webinar we will look into how Augmented Reality (AR), Virtual Reality (VR), and Social XR helps you to create connections, which go deeper and transform your events from simple gatherings into unforgettable experiences.

During our webinar we will explore the technology’s pros, cons, and take a look at some real-world use cases and best practice examples.

Whether you are a newbie or a tech enthusiast, this webinar is a must-attend!

Master the art of choosing the right technology for YOUR event!

At Proske, we consult our clients on the smart use of these technologies. We believe that technology has enormous potential for any event, but it is important to choose solutions that serve an actual purpose for the event. By budgeting smarter and embracing the learning curve, you can create impactful and memorable events without overspending.

Join us on this exciting journey as we explore the future of corporate events. Let’s create unforgettable experiences together!

Curious to learn more? You can find the complete webinar series in our on-demand library.

Want to be that one step ahead? Contact us now and let’s unlock new digital possibilities together:

BOOK A CALL WITH OUR SPEAKERS LENNART, LISBETH AND NICOLE

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Webinar digital solutions II: Personalization through data analysis and AI

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Webinar Digital Solutions II: Personalization Through Data Analysis and AI

Press release

Not long ago, we announced that we will host a series of three insightful webinars designed to equip event managers and corporate decision-makers with the knowledge and tools needed to navigate the future of event planning.

In this fast-paced world of corporate events it’s important to stay ahead of industry trends and innovative solutions and today we are happy to make the second part of our webinar series available.

DIGITAL SOLUTION IN THE CONTEXT OF CORPORATE EVENTS

At Proske, our primary goal is simplifying complexity through a strategic approach to events and live marketing. Our focus extends to cutting-edge technology and digital solutions, which we believe will shape the future of events. Remaining at the forefront of our industry’s journey and closely monitoring emerging trends remain pivotal to our mission. When analyzing these trends, it becomes evident that digital solutions significantly impact areas such as sustainability, disruptive event formats, personalization, and data analysis. Consequently, we’ve made the deliberate decision to delve deeper into these topics and share our insights on industry development.

The Importance of Personalization in Events

In our second webinar, “Personalization Through Data Analysis and AI” Nicole (Director Strategy & Innovations) and Lisbeth (Director Digital Solutions) will discuss understanding participant behavior during an event and attracting individuals on a personalized basis, touching topics as:

  • Participant data collection for virtual and in-person events
  • Data analysis and its potential in strategic decision making
  • The power of AI in data analysis
Integrating Digital Solutions in In-Person Events

While digital solutions are often associated with virtual events, they are equally valuable for in-person gatherings. Technologies such as RFID (Radio-Frequency Identification), QR codes, and event apps enable semi-automated data collection and analysis. These tools help track attendee movements, session attendance, and interactions, providing valuable insights for personalization.

We collect so much data, but which data is relevant?

Personalization starts with understanding participant behavior and patterns. We will be talking about how data collected from various sources – registration details, session attendance, content engagement, and interactions with other attendees – forms the foundation for creating personalized user journeys. As always, a data collection strategy should support set objectives. Collecting data for the sake of it will lead to analysis paralysis and confusion.

The Role of AI in Personalization

Artificial Intelligence (AI) significantly enhances our ability to analyze large datasets and create personalized experiences. AI algorithms can learn from user behavior, helping to automate the personalization process. For instance, AI can support real-time personalization by analyzing data collected during the event and adjusting the content and interactions accordingly.

We will discuss how different AI Applications like machine learning, natural language processing and predictive analytics can help you to create impactful events for your attendees.

Curious to learn more?

Personalization through data analysis and AI holds immense potential for transforming corporate events. By utilizing digital solutions and AI, event planners can create more engaging, relevant, and memorable experiences for attendees. This not only enhances satisfaction and loyalty but also drives the long-term success of events.

Curious to learn more? Watch the second webinar in our on-demand library now.

In our final webinar, we will explore “Enriching Experiences with Immersive Technologies.” How can we enhance participant experiences with immersive technologies? Join us as we delve into the future of event experiences.

Want to be that one step ahead? Contact us now and let’s unlock new digital possibilities together:

BOOK A CALL WITH OUR SPEAKERS LISBETH AND NICOLE

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New webinar series: Unlocking the future of corporate events with digital solutions

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New webinar series: Unlocking the Future of Corporate Events with Digital Solutions

Press release

In this fast-paced world of corporate events it’s important to stay ahead of industry trends and innovative solutions. Proske is proud to announce a series of three insightful webinars designed to equip event managers and corporate decision-makers with the knowledge and tools needed to navigate the future of event planning:

DIGITAL SOLUTIONS IN THE CONTEXT OF CORPORATE EVENTS

At Proske, our focus is to make the complex simple through a strategic approach to events and live marketing. Technology and digital solutions are one of our key offerings with which we want to shape the future of events. Being at the forefront of our industry‘s journey and having a close eye at upcoming trends is paramount to us. When looking at exactly those trends, you can see that all are to a great extend influenced by digital solutions, be it sustainability, disruptive event formats, personalization, or data analysis. This is why we have decided to take a deeper look and share our take on industry development.

What are important touch points in the event lifecycle and where should you be utilizing digital solutions?

Our first webinar, titled “Communication and Extended Engagement” focuses on how digital event platforms can support with increasing touchpoints with your audience, implementing holistic and long-term communication strategies while extending the reach of an event and its impact. We will discuss why digital tools are integral to strategic event management, how they offer substantial benefits such as cost and time savings, higher attendee satisfaction, and enhanced brand exposure.

We will be touching important topics, like the pitfalls of a multi-channel communication approach, which, despite its widespread use, often leads to increased errors, technical glitches, and a convoluted data analysis process due to the multitude of tools involved. Here, the use of a single, comprehensive event platform streamlines communication, making data analysis less complex and is enhancing user experience. More importantly, they hold the potential to significantly boost attendee engagement.

Maintaining attendee engagement is not just important during the event, but also in the pre-event and post-event phases. This holistic approach, facilitated by digital platforms, can maximize the return on investment and pave the way for robust community building and are pivotal for anyone looking to optimize their event management strategies.

In the webinar, we discuss a case study of a global hybrid event, which successfully used a single digital platform to streamline communication and initiated a community among the employees of two merging companies. Utilizing magnid, Proske’s solution for digital and sustainable experiences, 30.000 employees from around the globe celebrated their day 1 as one company and grew together by hosting different community engagement activities in magnid over the following year

Curious to learn more? Watch the first webinar in our on-demand library now!

Don’t miss the opportunity to stay ahead of the curve and discover how digital solutions can revolutionize your corporate events. The first webinar is now available here.

In our upcoming webinars, we will be looking at “Personalization Through Data Analysis and AI” and “Enriching Experiences with Immersive Technologies.” What if we knew how participants behave during an event and how they can be attracted individually? How do participants experience an event and where can we enhance experiences strategically with immersive technologies? Together with our expert team we will be looking for answers to this complex questions.

Want to get ahead of the game?
Contact us now and let’s unlock new digital possibilities together:

BOOK A CALL

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Leading the Digital Transformation: Our insights in “Neues Arbeiten und Lernen”

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Leading the Digital Transformation: Our Insights in “Neues Arbeiten und Lernen”

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We are proud to share our latest feature in the special issue “Neues Arbeiten und Lernen” (“New Ways of Working and Learning”) by DIE WELT, where we explore the pivotal role of XR applications and digital twins in driving Germany’s future towards digital transformation. Our article, “Auf dem Weg zur digitalen Transformation” (“On the Path to Digital Transformation”), provides an in-depth look at how these technologies are not just shaping the future of work and education but are becoming essential elements of innovation and connectivity.

Larissa Steinbäcker, Co-CEO and innovation expert at Proske & magnid, highlights the transformational shift witnessed in recent years, emphasizing that digital transformation is no longer an option but a necessity. The global integration of workforces and the shift towards mobile working and digital meetings mark the path forward.

Our Co-CEO Markus Struppler, a specialist in the field, underscores the efficiency and enhanced human-company relationships fostered by XR applications and digital twins. These technologies enable complex subjects to be presented in an understandable, visual, and playful manner, creating immersive experiences that overlay or completely reconstruct the physical world with digital information.

Digital twins, such as those offered by magnid, play a crucial role in enhancing employee engagement by providing immersive virtual representations of physical spaces or objects. These not only foster a sense of community but also cater to individual needs like reducing travel. They enable innovative learning and skill development methods, keeping pace with the dynamic demands of the job market.

Incorporating XR applications into everyday professional life allows for the training of complex tasks in simulated environments, reducing the need for expensive physical equipment and improving work quality through efficiency and error reduction. These technologies pave the way for global, inclusive, and sustainable collaboration and education. The Metaverse, as a visionary concept, brings together various XR applications in a comprehensive virtual world, opening new dimensions for education, product presentations, and networking.

Standing at the threshold of a significant digital era, we hold the key to this future. By promoting education, advancing the workplace, and integrating innovative technologies, we are not only participating in this critical journey but actively shaping it.

Explore our full insights and the valuable collection of topics in the “Neues Arbeiten und Lernen” issue by DIE WELT, available here, and join us in embracing the digital transformation.

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