Author: Neon 9

Munich/Germany, January 16, 2026 – Proske is celebrating its 40th anniversary. Founded in 1986, the company has grown from a small family-run business into an internationally operating event agency, specializing in healthcare and pharmaceutical events and supporting clients around the world.

The success story began in 1986 when Hugo Proske founded the company under the name “Proske Travel & Organization” in the small Alpine village of Aschau im Chiemgau. From the very beginning, the company focused on organizing events in the healthcare sector. Over the following decades, his son Bernd Proske played a key role in shaping the company. As CEO for many years, he continuously expanded the business and strategically developed the agency.

In 2008, Bernd Proske handed over management to René Proske, the founder’s grandson. René Proske led the company until March 2021 and is now chairman and shareholder of Proske. Under his leadership, Proske further expanded internationally, sharpened its strategic focus, and strengthened its organizational structure.

Since 2021, Proske is led by two Co-CEOs: Larissa Steinbäcker and Markus Struppler. Together with the international team, they are consistently positioning Proske for the future with the ambition not only to deliver events, but to rethink them strategically.

Today, Proske employs about 140 people worldwide, with headquarters in Rosenheim and Munich, as well as hubs across Europe, the United States, and Asia. One of the most significant development steps in recent years has been the expansion into the U.S. market. As Proske had long been supporting numerous international clients and demand from the U.S. continued to grow, the company decided to establish a local presence. With the founding of Proske Inc. and an office in New York, Proske is now represented in the United States with its own teams, including locations in New York City and Minnesota.

“For us, 40 years of Proske means one thing above all: trust! We have been working with many of our clients for more than 20 years as partners, and with the ambition to create measurable value through intelligent use of technology and the highest quality standards,” says René Proske.

Since its founding, Proske has consistently evolved into a pioneer in the event industry and a one-stop shop for its clients. Specialized focus departments and dedicated key account structures enable close, long-term strategic partnerships. Many international pharmaceutical companies have trusted Proske for decades, a testament to quality, reliability, and a truly collaborative approach.

Proske delivers a wide range of event formats, from small advisory boards to standalone symposia, incentives, and congresses, as well as international kick-off meetings with several thousand participants. On average, Proske delivers around 600 events per year, primarily in the highly regulated healthcare and pharmaceutical sectors, as well as in the beauty and medical beauty industries.

Another major milestone was the development of Proske’s proprietary event platform, magnid. Idealized already before COVID, but accelerated by the pandemic, the platform is now used not only for virtual and hybrid events, but also as a central brand and communication hub for international events.

Projects from recent decades include collaborations with Coca-Cola during multiple UEFA European Football Championships and FIFA World Cups, supporting DSM-Firmenich during their merger, and organizing exclusive event formats for a pharmaceutical client as part of the Berlin Marathon. International clients such as Amgen, Abbott, IKEA, and SAS have been part of Proske’s long-standing client base in Europe, and more recently companies such as Henkel in the United States.

About Proske:

Proske is an internationally operating event agency specializing in healthcare, pharmaceutical, and beauty events. The company delivers events across the full spectrum, from advisory boards to large-scale international events and supports clients long term through strategic meeting management, specialized teams, and proprietary event technology.

Learn more about Proske here: www.proske.com

New York City, USA — April, 2025 — Proske Inc. is pleased to announce the appointment of Lindsay Jandl as Senior Director of Strategic Operations.

With more than 24 years of experience in the Travel and Meetings Management Industry, Lindsay brings deep expertise in operational leadership, strategic planning, and client-focused solutions.

In her new role, Lindsay will lead and grow a high-performing client support team across the United States, drive operational efficiency, and implement innovative service solutions. Her mission is to deliver exceptional customer experiences while continuously improving performance and impact.

Lindsay joins Proske from “Your Event Solutions” (YES), an ALTOUR company, where she last served as Director of Global Sales Administration. Based in Minnesota, Lindsay is known for her consultative approach, empowering leadership style, and ability to build long-lasting partnerships across clients, suppliers, and internal teams. Over half of her career has been dedicated to implementing operational efficiencies by building and leading high-performing, strategy-driven teams.

Her extensive background in supplier relations has enabled her to cultivate strong strategic alliances that drive measurable ROI while delivering exceptional guest experiences at every event.

“Lindsay’s appointment is a significant step in strengthening our U.S. operations. Her track record of operational excellence and her passion for elevating client experiences align perfectly with Proske’s values and vision,” said Larissa Steinbäcker, Co-CEO of Proske.

About Proske

Founded in 1986 and headquartered in Munich, Proske GmbH is a family-owned agency specializing in strategic event management and digital event solutions. As an outsourcing partner, the company is a leader in Strategic Meeting Management Programs (SMMP) and supports a wide range of international clients, particularly in the pharmaceutical, healthcare, and IT sectors. Proske’s comprehensive service portfolio includes the implementation of virtual, hybrid, and live events-driven by sustainability, innovation, and immersive technologies like its proprietary “Virtual Venue Platform.” With over 130 employees worldwide and an ISO 27001-certified ISMS, Proske continues to set industry benchmarks.