Author: Lennart Bendix

von Larissa Steinbäcker, Proske GmbH

Mit der wachsenden Nachfrage bei Nachhaltigkeit und modernen digitalen Technologien in der Event-Industrie setzen wir bei Proske stark auf individuelle Beratung und einen strategischen Ansatz.

Wir befassen uns dabei für jedes Projekt eingehend mit unseren Kund*innen, um aussagekräftige Ergebnisse zu liefern, denn auch beim Thema Nachhaltigkeit steht Vielseitigkeit an erster Stelle. Sustainability ist für jede*n Kund*in so individuell wie das Event selbst und kann nicht 1:1 als allgemeines Konzept übertragen werden. Des Weiteren gehen wir aktuell einige strategische Partnerschaften ein, um unsere Kund*innen vielseitig zu unterstützen. Dazu gehört u.a. eine exklusive Partnerschaft mit TROOP Travel. TROOP ist eine Meeting-Plattform, die akkurate Daten liefert, um zu entscheiden, wo der beste Ort für das nächste F2F Meeting ist. Sie analysiert Kosten, Risiken und CO2- Emissionen, um dem CO2-Ausstoß aktiv vorzubeugen.

Neben vielseitiger Beratung fokussieren wir uns, vor allem seit unserem Zusammenschluss mit magnid, immer stärker auf digitale Meetingformate. Während früher Langstreckenflüge für 4-stündige Meetings das Mittel der Wahl waren, verfügen wir heute über viel innovativere Lösungen, die wir stetig weiterentwickeln.

Mit der Nutzung unserer Plattform magnid als „virtuelles zuhause für Firmen“ werden Zielgruppen nachhaltig und inklusiv vereint. Dieses „virtuelle Zuhause“ ist nicht nur eine innovative Lösung mit einfacher Navigation und einem interaktiven Markenerlebnis, sondern ist auch DSGVO-konform und skalierbar. Somit können Gäste aus der ganzen Welt in einem digitalen, nachhaltigen Rahmen empfangen werden.

Wie beraten wir unsere Kund*innen?

Wir unterstützen unsere Kund*innen im Bereich Nachhaltigkeit vor allem bei der Neudefinition klarer Strukturen und Prozesse. Wir helfen, ein klares Sustainability-Berichtswesen zu erstellen, Transparenz zu erhöhen, CO2-Ausstöße und -Ausgaben zu erfassen, Sorgfaltspflicht zu gewährleisten, sowie nachhaltige Konzepte zu standardisieren und die Unternehmens- und Branchenvorschriften einzuhalten. Dabei unterstützen wir unsere Kund*innen strategisch bei der Planung, Implementierung und Umsetzung von Konzepten, um messbar individuelle Erfolge zu erzielen.

Wo liegen Herausforderungen?

In der Event-Industrie findet ein großer Wandel statt. Immer mehr Unternehmen sind motiviert, Consulting in Anspruch zu nehmen und nachhaltige Event-Konzepte zu implementieren. Nachhaltigkeit wird heute aktiv nachgefragt und von unseren Kund*innen priorisiert. Die letzten Jahre haben auch gezeigt, dass es ohne Reisen funktioniert – für bestimmte Formate. So konnten mehr Menschen inkludiert werden, die sonst aus privaten, beruflichen oder politischen Gründen nicht in der Lage gewesen wären, an einem Meeting teilzuhaben. Eine Herausforderung liegt aktuell noch auf der strategischen Ebene sowie darin, individuelle Projekte miteinander zu verknüpfen. Um Nachhaltigkeit strategisch bei Events zu implementieren, müssen wir komplett neu denken – und genau hier können wir helfen.

Mehr darüber hier: gcb.de

Munich, 07.03.2023.

Proske GmbH’s road to success continues: Co-CEO Larissa Steinbäcker has now been appointed as a committee member of the sustainability advisory board of the global industry association MPI. MPI, short for “Meeting Professionals International”, is the world’s leading industry association for education, networking and innovative solutions in the meetings and events industry. The global network is designed to bring together industry leaders, hidden champions and young professionals.

For some years now, there has been a clear trend towards sustainable hybrid and live conferences. Especially since companies have been prioritizing the topic of sustainability more strongly, and digitalization is advancing further around its many possibilities, Proske is feeling a strong tailwind for its services in the sustainable meetings and events business. “The meetings and events industry is currently undergoing a period of radical change – driven by our customers strongly prioritized topics: digitalization and sustainability. I am personally very excited that these topics are now being prioritized more and that we can now support clients with our expertise in an even more targeted way to achieve their sustainability KPI’s,” says Co-CEO Larissa Steinbäcker.

Industry expert Larissa Steinbäcker is excited about her new role on MPI’s Sustainability Advisory Board. Among other things, the committee has set itself the goal for 2023 of further advancing MPI’s diverse sustainability initiatives and providing the association with new opportunities and clear benchmarks for sustainable conferences and events.

Proske embraces sustainability and immersive event formats like Metaverse.

Proske is known as digital pioneer and trendsetter in the meetings and events industry. Its core business primarily includes the development and implementation of customized strategic meeting management programs (SMMPs), the creation of creative event concepts, as well as the areas digital and technology. In 2022, the company achieved one of its most successful business years ever in its now 37-year history. This is due to the flexibility to adapt to customer needs as quickly as possible as well as Proske’s 360-degree service portfolio, and the ongoing trend towards sustainable and climate neutral meetings. In addition, as a pioneer in virtual and hybrid meetings, Proske has already successfully integrated digital trends into their customers meeting concepts such as the metaverse.

To strengthen its business in the metaverse, Proske GmbH recently joined forces with the virtual and hybrid platform operator magnid for even closer cooperation. The aim of the merger is to make better use of synergies, to drive innovation forward and to jointly develop the gateway to the metaverse. Through the cloud and AI-based Virtual Venue solution delivered by magnid, Proske gains access to an uncomplicated, fully scalable 3-D world with a user-friendly self-service backend. With the platform magnid, Proske implements innovative, interactive as well as sustainable virtual and hybrid events for its customers among others e.g. from the pharmaceutical, healthcare and IT sectors.

Also represented at SECON and ProLight+Sound.

Green meetings, whether live, hybrid or purely virtual, were also the central theme of this year’s “Sustainable Events Conference (SECON)” on February 14 and 15 in Osnabrück. Proske was a sponsor of SECON 2023, where Larissa Steinbäcker (Co-CEO at Proske) and Nicole Deisenhofer (Director Innovation and Strategy at Proske and magnid) made two appearances: On the first day of the conference, Proske and magnid demonstrated the sustainable event platform innovation magnid as well as new B2B features for the metaverse to visitors. The following day, they gave a keynote speech and moderated a round-table discussion on the topic of “Towards net-zero emissions”. Proske will also be part at “ProLight+Sound”, which will take place from April 25 to 28 in Frankfurt. Larissa Steinbäcker will take part in a prominent panel at the leading international trade fair for the entertainment technology industry, on the topic of “climate neutrality” on April 27 at 3:00 pm CET. She will talk about her experiences and relevant use cases from the customer’s point of view.

Munich, 20.01.2023.

Proske GmbH joins forces with magnid GmbH for even closer cooperation. The aim of the merger is to take advantage of synergies, to drive innovations forward and to jointly develop the gateway to the metaverse. In this way, it will be possible to provide even better support to customers in the virtual & hybrid sector.

Bundled competencies in the digital event and meeting sector

Proske has been working successfully with magnid, a cloud-based and AI-supported platform for virtual and hybrid events, for some time. Proske is considered a digital pioneer and trendsetter in the meeting and event industry. Its core business includes the development and implementation of customized strategic meeting management programs (SMMPs), the creation of creative event concepts, and the digital and technology sectors. The solutions delivered by magnid give Proske access to a fully scalable 3D world with a user-friendly DIY backend.

Markus Struppler, Co-CEO of Proske, on the merger: “Proske and magnid have been working closely on virtual and hybrid events for years and have been very successful in jointly developing new customers and business areas. The merger of the two companies means that platform development can be more efficiently adapted to customer requirements and customers can thus be addressed in a more targeted manner. In particular, the combination of virtual platform and metaverse with new event formats is emerging as a coming trend among our customers. We are very pleased that the joint team led by Lisbeth Hanses and Nicole Deisenhofer is implementing this strategy very successfully. “

In addition to the already successfully used self-service platform, new services include consulting for metaverse projects, financial services, and “magnid Ready”, a self-service solution provided by magnid for virtual meetings for short lead times. Other innovative features such as MEDIAFLIX, which provides customers with individual AI-based content recommendations, were already launched. Among other things, Proske and magnid support their customers in the strategic standardization of business as well as finance processes. Such a service is of enormous importance for end customers, especially due to increased energy costs and high inflation.

With the increasingly important topic of sustainability, the goal of supporting customers in using more sustainable meeting formats and alternatives as well as actively questioning the status quo is being intensively pursued. Proske helps their customers in planning not only with more sustainable meeting formats, but also by tracking of sustainability KPI’s and reporting to actively track and visualize strategic goals like the reduction of CO2. In this way, the monitoring of supply chains can be optimized, which not only protects the environment, but also saves costs and energy.

The future of meetings and events is hybrid or digital

Despite the comeback of face-to-face events and trade fairs, Larissa Steinbäcker, co-CEO of Proske, believes in the many advantages of a virtual or at least hybrid target group approach: ” The metaverse will fundamentally change the interaction of virtual events and make it increasingly tangible for participants. According to the motto Don’t just watch from the sidelines, be part of the action’, participants will be able to get involved themselves, collaborate, network and truly experience 360-degree content from all angles. The metaverse will not replace the current 3D worlds but will complement them in certain areas. Both companies were very successful last year, and we are looking forward to the new developments together. “

Both Proske and magnid have had successful years. Last year alone, Proske saw more than 25% increase in net revenues. Meanwhile, the magnid platform is becoming more and more popular within the industry and is now used by many Fortune 500 companies on an international level and has been able to sustainably promote innovation on the German market with the integration of metaverse. Thus, we can be curious about which features will be developed next by the merger of these two companies, to continuously drive the future of the event industry.

Munich, 11.01.2023

25 percent increase in net sales, plus 20 percent more employees than at the end of the previous year: Munich-based event agency Proske GmbH looks back on 2022 as one of the strongest financial years in its company history, which now spans 37 years.

“2022 was a very successful year for us,” according to shareholder René Proske, for whom co-CEOs Larissa Steinbäcker and Markus Struppler manage the day-to-day business. Further corporate customers have opted for project management and consulting services from Proske in the past year.

Digitalization and sustainability drive business

Especially since the start of the Corona pandemic and the increasing, global digitalization also in medium-sized businesses, the company feels a strong momentum for its business. “The meetings and conference industry is currently undergoing a radical transformation – driven by the two megatrends of digitalization and sustainability,” observes co-CEO Larissa Steinbäcker.

“In the process, we are increasingly seeing our clients actively driving and prioritizing the issue of sustainability.” Proske has set itself the task of not only calculating the climate footprint of events and conferences more accurately – but increasingly helping to ensure that it is significantly smaller in the future.

Two out of five events already (partly) virtual

For face-to-face events as well as for purely virtual or hybrid formats, Proske already offers the possibility to precisely calculate the individual climate footprint and to advise customers on how to reduce emissions. For live formats, Proske is the only agency worldwide to cooperate with TROOP, one of the world’s leading database-based platforms for supporting face-to-face meetings. Proske and TROOP have been working together for some time and intensified their partnership in spring 2022.

The share of virtual and hybrid events as well as first projects in the metaverse already accounts for around 42 percent of all projects at Proske – and the trend is still rising.

Proske’s consulting business also grew strongly in 2022 – for example, in financial services, in monitoring sustainable supply chains, or in metaverse event consulting. Proske will continue to expand these areas in the coming years.

New major client from the pharmaceutical sector and new account director

The new Account Director Nadine Wiedemeier is also expected to become a driving force in Proske’s further expansion. She joined Proske in November 2022 as the former team leader at AMEX (American Express Global Business Travel) and now strengthens the management team there with her knowledge. In the future, Nadine Wiedemeier will be the central and strategic contact person for one of the world’s largest pharmaceutical company, as well as internally managing the corresponding employees.

The events to be organized range from advisory boards, speaker meetings to HCP meetings and congress side meetings in the DACH region.

Press Release here: eventmanager.de