What we do
INTERNATIONAL SALES MEETING

Strategic Meetings Management

Elevate your meeting & events

Proske is a strategic meetings and events agency, focused on maximising value in strategic meetings management (SMM) programmes through bold, innovative solutions. We specialise in healthcare, crafting tailored programmes that make a meaningful impact.

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OUR USPs

  • WE KNOW SMM
  • WE ARE WILLING TO SHARE THE RISK
  • WE KNOW HEALTHCARE
  • WE ARE PREPARED FOR A DIGITAL-FIRST WORLD
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OUR USPs

  • WE KNOW SMM
  • WE ARE WILLING TO SHARE THE RISK
  • WE KNOW HEALTHCARE
  • WE ARE PREPARED FOR A DIGITAL-FIRST WORLD

What is Strategic Meetings Management (SMM)?

Strategic Meetings Management (SMM) is all about making meetings and events work smarter. It helps organisations boost efficiency, cut costs, increase transparency, and stay compliant. At Proske, we don’t believe in one-size-fits-all solutions — we tailor SMM strategies to fit your company’s unique needs, ensuring seamless planning and flawless execution.

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SMM WHEEL - THE KEY TO EFFICIENCY, TRANSPARENCY, AND MEASURABLE RESULTS

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WHY IS STRATEGIC MEETINGS MANAGEMENT IMPORTANT?

Strategic Meetings Management is important because it ensures that meetings and events align with business goals in a structured yet flexible way. By implementing clear policies, streamlined processes, and leveraging data insights, organisations can make events more efficient, cost-effective, and impactful. The right technology enhances value by maintaining compliance, minimising risks, and improving the attendee experience. Ultimately, this approach helps businesses work smarter and maximise the return on investment for their meetings and events.

Benefits of working with Proske for SMM

1

GOVERNANCE & POLICY – We set clear guidelines and processes to keep meetings organised, compliant, and efficient.

2

COST CONTROL & SAVINGS – We negotiate smart vendor deals, take advantage of bulk purchasing, and keep budgets in check.

3

TECHNOLOGY & DATA MANAGEMENT – We use cutting-edge tools to centralise planning, track ROI, and deliver actionable insights.

4

SUPPLIER & VENDOR MANAGEMENT – We build strong relationships with venues, hotels, and service providers to ensure seamless execution.

5

ATTENDEE EXPERIENCE & ENGAGEMENT – We create smooth registrations, engaging content, and real-time feedback to enhance participation.

6

RISK MANAGEMENT & COMPLIANCE – We stay ahead of legal, financial, and data security requirements, keeping every event safe.

7

DUTY OF CARE – We prioritise the well-being and safety of every attendee, no matter where they are.

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A team meeting at Proske headquarters - Strategic meetings management
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Choose Proske for your Strategic Meetings Management Programme

For four decades, we have been transforming meetings and events into strategic assets that drive business impact and deliver measurable results.  By leveraging advanced technology and data analysis, we deliver tailored approaches that consistently exceed the expectations of our clients.

Here’s why global businesses trust us:

WE KNOW EVENTS INSIDE AND OUT – Decades of experience in corporate meetings and events mean we deliver seamless execution every time.

TECH THAT WORKS FOR YOU – Our innovative meeting technology provides real-time insights, helping you make smarter decisions on the go.

SMM STRATEGIES THAT DELIVER – We customise every approach to fit your needs, ensuring measurable results that matter.

A WORLD OF POSSIBILITIES – Our global network of trusted suppliers and venues gives you the best options, wherever you need to be.

A member of the Proske team having fun working with their teammates - Strategic meetings management
A member of the Proske team having fun working with their teammates - Strategic meetings management
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Strategic Meetings Management Done
Right with Proske

Whether you’re planning to launch a SMM programme and need experienced guidance to get started, or you have an existing SMM programme that’s not meeting expectations and requires optimisation, we’re here to help.

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