LOCATION
N/A
ATTENDEES
up to 6,000
CLIENT
Mid-sized Pharmaceutical company
sector
Healthcare
LOCATION
N/A
ATTENDEES
up to 6,000
CLIENT
Mid-sized Pharmaceutical company
SECTOR
Healthcare
Proske implemented a strategic meetings management approach to transform a pharmaceutical company’s event operations. By introducing a centralised meetings management system and leveraging automation, we enhanced efficiency, compliance, and stakeholder engagement across global and local levels.
We were engaged by a mid-sized pharmaceutical company to overhaul its event operations. The company’s reliance on traditional, manual processes was limiting its ability to manage an increasing volume of stakeholder engagements efficiently. Recognising the need for a data-driven and scalable solutions, we proposed the implementation of Cvent, ensuring a seamless integration into its broader strategic meetings management framework.
We optimised events and meetings management by introducing a structured system that improved coordination and streamlined planning. Leveraging data-driven decision-making enabled continuous improvement and maximised event impact. Automation initiatives boosted efficiency by reducing manual tasks, minimising redundancies, and improving resource allocation.
Furthermore, we reinforced compliance and risk management by integrating strict regulatory controls, ensuring adherence to industry standards and corporate policies. As a result, we created a comprehensive, data-backed meetings and events management framework that maximised efficiency, minimised risks, and delivered an engaging, impactful experience for stakeholders.
Proske functioned as liaison between the client and Cvent, translating the exact needs from our clients to the system provider. Over the years the system was rolled out globally, but also locally on affiliate level. Today Proske still functions as a global lead agency, supporting local agencies with reporting, accuracy and development of the system.
INCREASED EVENT EFFICIENCY
Through process automation and centralised management we increased event efficiency by 63%.
REDUCED ADMINISTRATIVE WORKLOAD
Due to seamless digital workflows we were able to reduce the administrative workload by 47%.
IMPROVED STAKEHOLDER ENGAGEMENT
Measured through participation and feedback data, the stakeholder engagement was improved by 41%.
IMPROVED ON DATA-DRIVEN STRATEGIES IN
EVENT PLANNING
This led to a better resource allocation and higher ROI.
INCREASED EVENT EFFICIENCY
Through process automation and centralised management
we increased event efficiency by 63%.
REDUCED ADMINISTRATIVE WORKLOAD
Due to seamless digital workflows we were able to reduce
the administrative workload by 47%.
IMPROVED STAKEHOLDER ENGAGEMENT
Measured through participation and feedback data, the
stakeholder engagement was improved by 41%.
IMPROVED ON DATA-DRIVEN STRATEGIES IN
EVENT PLANNING
This led to a better resource allocation and higher ROI.
