ATTENDEES
1000++
Event type
Global Virtual Event
MEETING TYPE
Strategy Program
When SAS Institute needed to engage mid-market customers and new prospects beyond their flagship in-person events, they partnered with us for a full-scale virtual event production designed for global reach and real impact. The result was Trailblaze: a premium, fully branded online experience that took over 1,000 participants on a journey from basecamp to summit, without a single flight booked. Powered by Proske‘s Magnid platform, Trailblaze proved that high-quality virtual event production can be just as immersive, memorable, and commercially effective as any in-person format.
“SAS flagship events are excellent, but are aimed largely at existing enterprise customers. They are in person, demand travel and a whole day of time for each delegate. SAS Channel Marketing has a target market of mid-market customers and new logo prospects. We wanted to complement our face-to-face events with a premium online experience that involved no travel and less time commitment, while delivering a high quality engaging experience for our target market. That is why we turned to Proske.”
DON’T ASSUME, ASK.
Listening to our business partner outside the Al industry helped us build the right promotional toolkit and shape the event narrative.
SHOW, DON’T TELL.
Visualisations from our creation team help convert curiosity Into capability.
DETAILS MATTER.
Theming, visuals, and small creative touches make experiences stick.
COLLABORATION IS EVERYTHING.
Cross-functional buy-in turned an idea into something bigger.
DON’T ASSUME, ASK.
Listening to our business partner outside the Al industry helped us build the right promotional toolkit and shape the event narrative.
SHOW, DON’T TELL.
Visualisations from our creation team help convert curiosity Into capability.
DETAILS MATTER.
Theming, visuals, and small creative touches make experiences stick
COLLABORATION IS EVERYTHING.
Cross-functional buy-in turned an idea into something bigger.
