location
World Wide
ATTENDEES
30,000 +
CLIENT
DSM-Firmenich
sector
Nutrition, health, flavors, fragrances, sustainability
Location
World Wide
Attendees
30,000 +
CLIENT
DSM-Firmenich
Sector
Nutrition, health, flavors, fragrances, sustainability
When DSM and Firmenich announced their merger of equals, Proske was brought in to design and execute a global celebration that would unify employees, unveil a new brand, and mark this historic company merger through an unforgettable, multi-location hybrid experience.
We were tasked with organising a high-impact event to celebrate the internal merger of DSM and Firmenich, uniting 30,000 global employees across multiple locations. With a tight five-week timeline and no fixed event date initially, we faced the challenge of coordinating complex logistics and aligning numerous external partners. The event also marked the unveiling of a new brand, which added an extra layer of complexity, as we needed to ensure that this moment was seamlessly integrated into the experience.
Proske expertly orchestrated a global celebration that focused on employee bonding, while also introducing the new brand, values, and business strategy to communicate this merger of equals. We employed a hybrid event concept, combining local celebrations, a 9-hour live TV broadcast, and a central digital platform to connect employees worldwide. With only five weeks to execute, we transformed 260 offices overnight, ensuring a smooth transition for employees as they returned to work the following morning to a completely revamped environment. The immersive digital platform served as the event’s focal point and continues to act as a long-term brand experience centre, allowing employees to stay engaged beyond the event. The live broadcast, streamed through the platform, kept global participants engaged for nine hours, while local celebrations created active participation and emotional connection in real time.
OUTSTANDING PROJECT & SUPPLIER MANAGEMENT
We successfully managed collaboration with numerous international suppliers and partners to ensure flawless execution and high-quality production.
PROFESSIONAL ONSITE HANDLING
Our experienced staff from multiple in-house departments handled the seamless coordination of office transformations and live broadcasts across the globe.
HIGH FLEXIBILITY
Given the dynamic nature of the event, our agency for events and meetings team swiftly adapted to unforeseen challenges, making real-time adjustments during the live show and maintained a seamless experience overall.
PERFECT TIME PERFORMANCE
Despite a compressed timeline, our meticulous planning and proactive management ensured that every aspect of the event was executed on schedule, without any delays.
OUTSTANDING PROJECT & SUPPLIER MANAGEMENT
We successfully managed collaboration with numerous international suppliers and partners to ensure flawless execution and high-quality production.
PROFESSIONAL ONSITE HANDLING
Our experienced staff from multiple in-house departments handled the seamless coordination of office transformations and live broadcasts across the globe.
HIGH FLEXIBILITY
Given the dynamic nature of the event, our agency for events and meetings team swiftly adapted to unforeseen challenges, making real-time adjustments during the live show and maintained a seamless experience overall.
PERFECT TIME PERFORMANCE
Despite a compressed timeline, our meticulous planning and proactive management ensured that every aspect of the event was executed on schedule, without any delays.
