location
Vienna, Austria, Lisbon, Portugal, Paris, France
ATTENDEES
1,000+
CLIENT
Johnson & Johnson
SECTOR
Healthcare
LOCATION
Vienna, Austria, Lisbon, Portugal, Paris, France
ATTENDEES
1,000+
CLIENT
Johnson & Johnson
SECTOR
Healthcare
Proske delivered a series of immersive experiential marketing campaigns for Johnson & Johnson’s congress activation which included citywide guerrilla marketing, fully branded venues, and strategic touchpoints designed to drive engagement, strengthen connections, and leave a lasting impression.Â
The challenge was to craft impactful and seamless experiential marketing campaigns for Johnson & Johnson during multiple international ophthalmology congresses. The key objectives were to maximise brand exposure and create meaningful networking opportunities with both existing and potential customers. Our mission was to elevate the client’s brand presence through immersive and strategic brand touchpoints, ensuring the event was not just another congress, but a true showcase of their products and expertise.
We executed a comprehensive branding strategy that began well before the event itself. From the initial invitations to the final thank-you notes, every touchpoint was designed to build excitement and reinforce the brand message. City-wide guerrilla experiential marketing campaigns created buzz, while large-scale customer events were strategically set up to draw attention. The centrepiece of the event was the complete rebranding of the venue, which we transformed into Johnson & Johnson’s temporary headquarters, offering attendees a fully immersive brand experience. Our team ensured that the venue, the customer interactions, and the event content were all aligned with the brand’s identity, creating a cohesive, high-impact experience that left a lasting impression.
FULL-SERVICE MEETING MANAGEMENT
As the lead event agency, we handled every detail of the congress, from creative concept development to logistics, ensuring seamless execution at every touchpoint.
COMPREHENSIVE BRAND STRATEGY
We crafted and implemented a unified brand experience, guiding attendees from pre-event marketing through to on-site activation, delivering a consistent and immersive journey.
ENGAGING CITYWIDE CAMPAIGNS
Using a guerrilla marketing approach and high-visibility customer events, we maximised brand exposure and captured attendee attention even before they arrived at the venue.
COST OPTIMISATION
We negotiated with suppliers and optimised workflows, achieving significant cost savings while maintaining high execution standards.
FULL-SERVICE MEETING MANAGEMENT
As the lead event agency, we handled every detail of the congress, from creative concept development to logistics, ensuring seamless execution at every touchpoint.
COMPREHENSIVE BRAND STRATEGY
We crafted and implemented a unified brand experience, guiding attendees from pre-event marketing through to on-site activation, delivering a consistent and immersive journey.
ENGAGING CITYWIDE CAMPAIGNS
Using a guerrilla marketing approach and high-visibility customer events, we maximised brand exposure and captured attendee attention even before they arrived at the venue.
COST OPTIMISATION
We negotiated with suppliers and optimised workflows, achieving significant cost savings while maintaining high execution standards.
