location
Istanbul, Turkey
ATTENDEES
249
CLIENT
Global pharmaceutical company
SECTOR
Healthcare
Location
Istanbul, Turkey
Attendees
249
CLIENT
Global pharmaceutical company
SECTOR
Healthcare
How Proske transformed an international sales conference into a high-energy, team-driven experience through a bold events and experiential approach. By merging the spirit of championship sports with strategic business content, the event inspired performance, unity, and lasting impact.
Our client aimed to elevate their international sales conference into a game-changing experience that would ignite team spirit, reinforce powerful sales strategies, and instil an unstoppable winning mindset. Instead of a conventional corporate gathering, they envisioned an event that embodied the energy, resilience, and strategic excellence of top-performing sports teams. More than just sharing business insights, this conference was designed to inspire, build trust, and empower teams with the tools to collaborate seamlessly, overcome obstacles, and drive success together. It wasn’t just about learning—it was about fuelling passion, strengthening connections, and unlocking the full potential of every attendee through a bold events and experiential approach.
We brought the spirit of teamwork and high performance to life with a bold and immersive creative concept thanks to our innovative approach to event marketing. The stage became a fully branded basketball court, instantly energising attendees and setting the tone for a high-impact experience. Every detail—from the dynamic agenda to the strategic communication plan—was designed to mirror the excitement of a championship game. Keynote speakers took on the role of “coaches,” delivering powerful insights, while interactive panels served as “team huddles,” tackling real sales challenges head-on. From initial concept to final execution, we created an electrifying atmosphere that reinforced the powerful theme, “Trust the Game.” Sessions focused on resilience, motivation, and trust-building, inspiring attendees to embrace a champion’s mindset. High-energy, interactive moments kept engagement soaring, ensuring a memorable, team-driven experience that left participants fired up to win—both individually and together.
CREATIVE CONCEPT
Our team crafted a bold, cohesive theme and visual identity that became the driving force of the event. Every detail was designed to create a fully immersive experience, aligned with the brand’s positioning.
HIGH-QUALITY OUTCOME
With precision and innovation, our experts meticulously designed every detail to deliver a seamless, high-impact events and experiential solution that upholds the highest quality standards.
ENGAGING AGENDA DESIGN
We designed the agenda with a championship mindset, strategically structuring each session to tackle real sales challenges while keeping energy and engagement at their peak.
EXTENDED EVENT LIFE-CYCLE
With a strategic focus, we drove powerful mindset shifts and maintained strong, ongoing communication to ensure the event’s impact resonated long after it ended.
CREATIVE CONCEPT
Our team crafted a bold, cohesive theme and visual identity that became the driving force of the event. Every detail was designed to create a fully immersive experience, aligned with the brand’s positioning.
HIGH-QUALITY OUTCOME
With precision and innovation, our experts meticulously designed every detail to deliver a seamless, high-impact events and experiential solution that upholds the highest quality standards.
ENGAGING AGENDA DESIGN
We designed the agenda with a championship mindset, strategically structuring each session to tackle real sales challenges while keeping energy and engagement at their peak.
EXTENDED EVENT LIFE-CYCLE
With a strategic focus, we drove powerful mindset shifts and maintained strong, ongoing communication to ensure the event’s impact resonated long after it ended.
