Showcase

Success stories

ABB Enlightenment main image

Congress Satellite Symposium

CC Pharma Main Image

Medical Cannabis Trainings

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President's Club Incentive

Company meger DSM gallery image

Company Merger

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Customer event

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Virtual Event

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INTERNATIONAL SALES CONFERENCE

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CONGRESSES ACTIVATION

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International Sales Conference

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STRATEGIC MEETINGS MANAGEMENT

Success stories

ABB Enlightenment main image

Congress Satellite Symposium

Immersive Events: An extraordinary event to spotlight our client’s content

IN PERSON

CC Pharma Main Image

HYBRID

CC PHARMA Medical Cannabis Trainings

Pharmaceutical Meeting Planning: Increasing awareness and knowledge of Medical Cannabis

President's club gallery image

IN PERSON

President’s Club incentive

Corporate Incentive Travel: An exclusive incentive, celebrating top achievers with a once-in a-lifetime experience.

Company meger DSM gallery image

HYBRID

Company
Merger

A global celebration marking the successful merger of DSM & Firmenich, engaging employees through a united experience.

CNI Gallery main image

IN PERSON

Customer
event

An unforgettable 50th Anniversary Celebration – A journey across Hawaii to honor excellence.

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VIRTUAL

Virtual
Event

Virtual meeting: Creating a highly customized virtual brand platform for Ikea’s expert sleep forum.

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HYBRID

International Sales Conference

A Championship-Driven Sales Conference – Elevating performance to the next level

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IN PERSON

Johnson & Johnson Congresses Activation

Full-Service Congress Management and citywide brand activation

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IN PERSON

International Sales Conference

A High-Energy hybrid Sales Conference – fighting for success

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IN PERSON

STRATEGIC MEETINGS MANAGEMENT

Restructuring a mid-sized Pharma company’s event operations

Immersive Events: An extraordinary event to spotlight our client's content
PRODUCT LAUNCH — STANDALONE SYMPOSIUM

Enlighten main image

Location

Prague, Czech Republic

ATTENDEES

150

CLIENT

Global medical device leader

sector

Healthcare

Enlighten main image

Location

Prague, Czech Republic

Attendees

150

Client

Global medical device leader

Sector

Healthcare

Challenge

A top medical device company entrusted us with a mission: to transform a routine product announcement into an unforgettable scientific symposium. Instead of a standard evening event, we set out to create an immersive, captivating experience that would leave a lasting impact. This required innovative presentation environments and a powerful communication strategy, to engage a discerning scientific audience, ensuring they not only hear about the product update but truly understand its significance.

An image showing the table set up at this extraordinary corporate event

Solution

Recognizing the product’s potential to revolutionize healthcare, we knew a bold, innovative approach was essential. Leveraging the venue’s design, Proske strategically mapped content across two existing areas while creating a third dedicated presentation space. We replaced traditional, text-heavy slides with dynamic animations that highlighted key insights, allowing speakers to emphasize what truly mattered. Our in-house production experts, motion design directors, and scientific presentation team collaborated to craft an interactive, visually striking experience that brought the product’s features to life. The result: A data-driven, engaging presentation that captivated the audience—earning a 100% satisfaction rating for both content delivery and the overall experience.

An image of the stage in the corporate event

Success factors

Consultancy icon

CONSULTANCY
From day one, our production and creative teams partnered closely with the client, offering strategic guidance at every stage to ensure a seamless and impactful event.

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INNOVATIVE VISUAL STRATEGY
Our in-house design and content experts developed a visually compelling strategy, striking the perfect balance between impact and budget to deliver a powerful and cost-effective content mapping.

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COLLABORATIVE TEAM APPROACH
We collaborated closely with the scientific leadership team, gathering their invaluable insights on presentation formats to ensure precise alignment and impactful content delivery.

Speaker management icon

COMPREHENSIVE SPEAKER MANAGEMENT
Through comprehensive training and rehearsals, we empowered speakers to deliver their content with confidence, ensuring a highly engaging and impactful presentation.

Success factors

Consultancy icon

CONSULTANCY
From day one, our production and creative teams partnered closely with the client, offering strategic guidance at every stage to ensure a seamless and impactful event.

Visual mapping and economic analysis icon

INNOVATIVE VISUAL STRATEGY
Our in-house design and content experts developed a visually compelling strategy, striking the perfect balance between impact and budget to deliver a powerful and cost-effective content mapping.

Collaborative team icon

COLLABORATIVE TEAM APPROACH
We collaborated closely with the scientific leadership team, gathering their invaluable insights on presentation formats to ensure precise alignment and impactful content delivery.

Speaker management icon

COMPREHENSIVE SPEAKER MANAGEMENT
Through comprehensive training and rehearsals, we empowered speakers to deliver their content with confidence, ensuring a highly engaging and impactful presentation.

An image of the stage in the corporate event

Pharmaceutical Meeting Planning: Increasing awareness and knowledge of Medical Cannabis
CC PHARMA Medical Cannabis Trainings

Location

Germany, Various cities & Virtual audience

ATTENDEES

About 500+ Pax per event 

CLIENT

Global pharmaceutical company, Focus region: Germany

sector

Healthcare

Location

Germany, Various cities & Virtual audience

Attendees

About 500+ Pax per event 

CLIENT

Global pharmaceutical company, Focus region: Germany

Sector

Healthcare

Challenge

Our client, Aphria & CC Pharma, envisioned a next-level training format to educate healthcare professionals (HCPs) on medical cannabis. Our objective was to create a dynamic program that seamlessly combined live roadshows with virtual sessions, allowing HCPs to join effortlessly, regardless of schedule or location. This hybrid format needed to be accessible anytime, anywhere, broadening its reach and maximizing impact across a wide, diverse audience.

HCP Training series image
HCP Training series image

Solution

Working closely with the client, we launched the “Medical Cannabis Training” brand, transforming a traditional roadshow concept into a cutting-edge hybrid experience. Building on initial live sessions across 10 cities, Proske elevated the program with a high-quality virtual series, featuring expertly crafted “Insight Sessions” and live Q&As. To expand reach and foster ongoing engagement, we created a vibrant online community offering training videos, case studies, and interactive forums. This flexible, multi-channel approach turned a one-off event into an evolving, interactive learning journey — capturing attention and expanding accessibility like never before.

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Success factors

EXPERT STRATEGY & FRAMEWORK DESIGN
Our team developed a scalable, impactful structure that not only fosters long-term program growth but also ensures strong audience retention.

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FLAWLESS EVENT EXECUTION
By mastering the integration of live & virtual elements we ensured maximum reach, engagement & seamless experience.

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BRAND IDENTITY INNOVATION
Proske’s inhouse creative experts, developed a memorable & targeted brand that elevates visibility, credibility, & participant connection.

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ACCESSIBLE & ENGAGING AUDIENCE EXPERIENCE
Delivering flexible, user-centric participation options that support ongoing learning and interaction within a dynamic community.

Success factors

EXPERT STRATEGY & FRAMEWORK DESIGN
Our team developed a scalable, impactful structure that not only fosters long-term program growth but also ensures strong audience retention.

Program's life-cycle icon

FLAWLESS EVENT EXECUTION
By mastering the integration of live & virtual elements we ensured maximum reach, engagement & seamless experience

Creative ideas icon

BRAND IDENTITY INNOVATION
Proske’s inhouse creative experts, developed a memorable & targeted brand that elevates visibility, credibility, & participant connection.

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ACCESSIBLE & ENGAGING AUDIENCE EXPERIENCE
Delivering flexible, user-centric participation options that support ongoing learning and interaction within a dynamic community.

Corporate Incentive Travel: An exclusive incentive, celebrating top achievers with a once-in a-lifetime experience
President’s Club incentive

Presidents Club main image

Location

Bali, Indonesia

ATTENDEES

95

CLIENT

Global pharmaceutical company

sector

Healthcare

Presidents Club main image

Location

Bali, Indonesia

Attendees

95

CLIENT

Global pharmaceutical company

Sector

Healthcare

Challenge

Our client envisioned a high-impact President’s Club incentive that went beyond recognition—it had to inspire, motivate, and drive future success. The goal was to craft an exclusive, aspirational experience that embodied the brand’s values while fostering a must-win mindset among the sales force. Every detail was designed to be highly personalized and emotionally engaging, creating a once-in-a-lifetime journey that participants could never replicate on their own—making achievement truly unforgettable.

Solution

We designed a multi-layered event journey by extending the program’s life-cycle that ignited excitement far ahead of the official program start. Through strategic communication and personalized engagement, we built anticipation, positioning the President’s Club as the ultimate symbol of excellence. Teasers, leadership messaging, and compelling storytelling made top performers feel truly valued while inspiring others to strive for greatness. By curating exclusive, once-in-a-lifetime experiences beyond traditional travel, we transformed the event into a defining career milestone. The impact reached far beyond the celebration—driving motivation, strengthening retention, reinforcing company culture, and elevating performance. The President’s Club became more than an event; it became an aspiration, an achievement, and a lasting source of inspiration.

Success factors

Ee

EARLY INTEGRATION OF PROSKE SPECIALISTS
Seamless collaboration with our Production and Creative teams to develop tailored solutions that align with the client’s vision.

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EXTENDING THE PROGRAM’S LIFE-CYCLE
Implementing a strategic multi-channel communication plan to build anticipation and sustain motivation before, during, and after the event.

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CREATIVE STORYTELLING
Bringing achievements to life through motion design, dynamic content, and engaging production elements that reinforce the exclusivity of the President’s Club.

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EXCLUSIVE, TAILORED EVENT PROGRAM
Crafting once-in-a-lifetime moments that go beyond standard travel, ensuring participants experience something truly unique.

Success factors

Ee

EARLY INTEGRATION OF PROSKE SPECIALISTS
Seamless collaboration with our Production and Creative teams to develop tailored solutions that align with the client’s vision.

Program's life-cycle icon

EXTENDING THE PROGRAM’S LIFE-CYCLE
Implementing a strategic multi-channel communication plan to build anticipation and sustain motivation before, during, and after the event.

Creative ideas icon

CREATIVE STORYTELLING
Bringing achievements to life through motion design, dynamic content, and engaging production elements that reinforce the exclusivity of the President’s Club.

Around the world icon

EXCLUSIVE, TAILORED EVENT PROGRAM
Crafting once-in-a-lifetime moments that go beyond standard travel, ensuring participants experience something truly unique.

A global celebration marking the successful merger of DSM & Firmenich, engaging employees through a united experience
Company Merger

DSM Company Merger

location

World Wide

ATTENDEES

30,000 +

CLIENT

dsm-firmenich

sector

Nutrition, health, flavors, fragrances, sustainability

DSM Company Merger

Location

World Wide

Attendees

30,000 +

CLIENT

dsm-firmenich

Sector

Nutrition, health, flavors, fragrances, sustainability

Challenge

We were tasked with organizing a high-impact event to celebrate the internal merger of DSM and Firmenich, uniting 30,000 global employees across multiple locations. With a tight five-week timeline and no fixed event date initially, we faced the challenge of coordinating complex logistics and aligning numerous external partners. The event also marked the unveiling of a new brand, which added an extra layer of complexity, as we needed to ensure that this moment was seamlessly integrated into the experience.

DSM Company merger event

Solution

Proske expertly orchestrated a global celebration that focused on employee bonding, while also introducing the new brand, values, and business strategy. We employed a hybrid event concept, combining local celebrations, a 9-hour live TV broadcast, and a central digital platform to connect employees worldwide. With only five weeks to execute, we transformed 260 offices overnight, ensuring a smooth transition for employees as they returned to work the following morning to a completely revamped environment. The immersive digital platform served as the event’s focal point and continues to act as a long-term brand experience center, allowing employees to stay engaged beyond the event. The live broadcast, streamed through the platform, kept global participants engaged for nine hours, while local celebrations created active participation and emotional connection in real time.

DSM Company merger team photo

Success factors

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OUTSTANDING PROJECT & SUPPLIER MANAGEMENT
We successfully managed collaboration with numerous international suppliers and partners to ensure flawless execution and high-quality production.

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PROFESSIONAL ONSITE HANDLING
Our experienced staff from multiple in-house departments handled the seamless coordination of office transformations and live broadcasts across the globe.

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HIGH FLEXIBILITY
Given the dynamic nature of the event, our team swiftly adapted to unforeseen challenges, making real-time adjustments during the live show and maintained a seamless experience overall.

Perfect time performance

PERFECT TIME PERFORMANCE
Despite a compressed timeline, our meticulous planning and proactive management ensured that every aspect of the event was executed on schedule, without any delays.

Success factors

Outstanding management icon

OUTSTANDING PROJECT & SUPPLIER MANAGEMENT
We successfully managed collaboration with numerous international suppliers and partners to ensure flawless execution and high-quality production.

Program's life-cycle icon

PROFESSIONAL ONSITE HANDLING
Our experienced staff from multiple in-house departments handled the seamless coordination of office transformations and live broadcasts across the globe.

Flexibility icon

HIGH FLEXIBILITY
Given the dynamic nature of the event, our team swiftly adapted to unforeseen challenges, making real-time adjustments during the live show and maintained a seamless experience overall.

Perfect time performance

PERFECT TIME PERFORMANCE
Despite a compressed timeline, our meticulous planning and proactive management ensured that every aspect of the event was executed on schedule, without any delays.

DSM Company merger event

An unforgettable 50th Anniversary Celebration – A journey across Hawaii to honor excellence
Customer event

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location

Big Island, Maui, Oahu, Hawaii

ATTENDEES

400

CLIENT

CNI

sector

Agriculture

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Location

Big Island, Maui, Oahu, Hawaii

Attendees

400

CLIENT

CNI

Sector

Agriculture

Challenge

Executing a seamless multi-island incentive program across Big Island, Maui, and Oahu required meticulous planning and flawless logistics. Each event segment needed to stand out individually while remaining connected to the overarching celebration. With multiple flights, accommodations, activities, and dining experiences, every detail had to be perfectly synchronized. Managing participant logistics, supplier coordination, branding, and sponsor integration added layers of complexity—demanding precision to deliver a smooth, high-touch experience and make the event as memorable as the milestone it honored.

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Solution

The Proske team crafted a cohesive program to celebrate the client’s 50th anniversary across Hawaii’s islands. We meticulously managed every detail, from logistics to curated experiences. Tailored farm tours provided exclusive agricultural insights, while farm-to-table dining immersed guests in local culture. A personalized event app ensured seamless coordination, and branded visuals unified the main event and sub-events, creating a consistent experience across all locations. Our dedicated on-site team guaranteed flawless execution. The result: a highly personalized and unforgettable journey, making the celebration truly special at every step.

Success factors

FLAWLESS LOGISTICS & EVENT MANAGEMENT
Our expert planning team coordinated every aspect of transportation, accommodations, activities, and branding, ensuring an effortless and efficient event from start to finish.

PROSKE APP INTEGRATION
The Proske App delivered personalized daily agendas, push notifications, and real-time updates, keeping participants informed and engaged throughout.

COHESIVE BRAND CONCEPT
By consistent key visuals and a unified design concept, we reinforced the brand presence across all locations, while sponsor expectations were met with high-quality execution.

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DEDICATED ON-SITE SUPPORT
Our experienced team provided continuous assistance, ensuring smooth execution and an exceptional attendee experience.

Success factors

FLAWLESS LOGISTICS & EVENT MANAGEMENT
Our expert planning team coordinated every aspect of transportation, accommodations, activities, and branding, ensuring an effortless and efficient event from start to finish.

PROSKE APP INTEGRATION
The Proske App delivered personalized daily agendas, push notifications, and real-time updates, keeping participants informed and engaged throughout.

COHESIVE BRAND CONCEPT
By consistent key visuals and a unified design concept, we reinforced the brand presence across all locations, while sponsor expectations were met with high-quality execution.

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DEDICATED ON-SITE SUPPORT
Our experienced team provided continuous assistance, ensuring smooth execution and an exceptional attendee experience.

Virtual meeting: Creating a highly customized virtual brand platform for Ikea’s expert sleep forum
Virtual Event

01_IKEA_Main_Image

location

Magnid by Proske virtual venue

ATTENDEES

60

EVENT TYPE

Virtual event

CLIENT

IKEA

sector

Retail and Furniture

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Location

Magnid by Proske virtual venue

Attendees

60

CLIENT

Ikea

Sector

Retail and Furniture

Challenge

Ikea sought an immersive, branded virtual environment for their Expert Sleep Forum to engage their audience with the latest product innovations. The challenge was to go beyond traditional online conferences and create an experience that was personal, interactive, and aligned with the Ikea brand. The objective was to uphold Ikea’s values of accessibility, creativity, and innovation while ensuring that attendees felt connected, engaged, and inspired throughout the event.

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Solution

To meet Ikea’s needs, we designed and implemented a fully customized virtual venue using our proprietary platform, Magnid by Proske. Our team collaborated closely with Ikea to ensure the virtual environment reflected the brand’s aesthetics and atmosphere. We delivered a complete end-to-end service, from concept design and client consulting to live technical support. The event included interactive elements such as roundtable discussions, digital workshops, keynote speeches, and expert panels. The focus was on creating a virtual space that felt personal, interactive, and connected, perfectly reflecting Ikea’s commitment to innovation and inclusivity. Additionally, our platform offered a reliable and secure environment, with built-in analytics to measure success and track engagement, ensuring a seamless and data-driven experience for all attendees.

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Success factors

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TAILORED VIRTUAL DESIGN
By transforming Ikea’s physical spaces into a dynamic digital environment, we created an instantly recognizable and immersive brand experience.

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MULTI-TOUCHPOINT ENGAGEMENT
With interactive content seamlessly delivered across various channels, we ensured an engaging and immersive journey for all participants.

INCLUSIVE & INTERACTIVE

INCLUSIVE & INTERACTIVE FORMATS
From live streaming to on-demand sessions, we provided flexible and accessible experiences across time zones, keeping every attendee engaged.

SEAMLESS & DATA-DRIVEN icon

SEAMLESS & DATA-DRIVEN PLATFORM
Our robust platform enabled a smooth, secure, and fully customized digital space, offering advanced analytics to track engagement and measure success.

Success factors

Tailored virtual design icon

TAILORED VIRTUAL DESIGN
By transforming Ikea’s physical spaces into a dynamic digital environment, we created an instantly recognizable and immersive brand experience.

Multi touchpoint icon

MULTI-TOUCHPOINT ENGAGEMENT
With interactive content seamlessly delivered across various channels, we ensured an engaging and immersive journey for all participants.

INCLUSIVE & INTERACTIVE

INCLUSIVE & INTERACTIVE FORMATS
From live streaming to on-demand sessions, we provided flexible and accessible experiences across time zones, keeping every attendee engaged.

SEAMLESS & DATA-DRIVEN icon

SEAMLESS & DATA-DRIVEN PLATFORM
Our robust platform enabled a smooth, secure, and fully customized digital space, offering advanced analytics to track engagement and measure success.

A Championship-Driven Sales Conference – Elevating performance to the next leveL
International Sales Conference

01_ABB_Basketball_Main_Image

location

Istanbul, Turkey

ATTENDEES

249

CLIENT

Global pharmaceutical company

SECTOR

Healthcare

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Location

Istanbul, Turkey

Attendees

249

CLIENT

Global pharmaceutical company

SECTOR

Healthcare

Challenge

Our client aimed to elevate their international sales conference into a game-changing experience that would ignite team spirit, reinforce powerful sales strategies, and instill an unstoppable winning mindset. Instead of a conventional corporate gathering they envisioned an event that embodied the energy, resilience, and strategic excellence of top-performing sports teams. More than just sharing business insights, this conference was designed to inspire, build trust, and empower teams with the tools to collaborate seamlessly, overcome obstacles, and drive success together. It wasn’t just about learning—it was about fueling passion, strengthening connections, and unlocking the full potential of every attendee.

Solution

We brought the spirit of teamwork and high performance to life with a bold and immersive creative concept. The stage became a fully branded basketball court, instantly energizing attendees and setting the tone for a high-impact experience. Every detail—from the dynamic agenda to the strategic communication plan—was designed to mirror the excitement of a championship game. Keynote speakers took on the role of “coaches,” delivering powerful insights, while interactive panels served as “team huddles,” tackling real sales challenges head-on. From initial concept to final execution, we created an electrifying atmosphere that reinforced the powerful theme, “Trust the Game.” Sessions focused on resilience, motivation, and trust-building, inspiring attendees to embrace a champion’s mindset. High-energy, interactive moments kept engagement soaring, ensuring a memorable, team-driven experience that left participants fired up to win—both individually and together.

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Success factors

CREATIVE CONCEPT
Our team crafted a bold, cohesive theme and visual identity that became the driving force of the event. Every detail was designed to create a fully immersive experience, aligned with the brand’s positioning.

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HIGH-QUALITY OUTCOME
With precision and innovation, our experts meticulously designed every detail to deliver a seamless, high-impact experience that upholds the highest quality standards.

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ENGAGING AGENDA DESIGN
We designed the agenda with a championship mindset, strategically structuring each session to tackle real sales challenges while keeping energy and engagement at their peak.

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EXTENDED EVENT LIFE-CYCLE
With a strategic focus, we drove powerful mindset shifts and maintained strong, ongoing communication to ensure the event’s impact resonated long after it ended.

Success factors

CREATIVE CONCEPT
Our team crafted a bold, cohesive theme and visual identity that became the driving force of the event. Every detail was designed to create a fully immersive experience, aligned with the brand’s positioning.

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HIGH-QUALITY OUTCOME
With precision and innovation, our experts meticulously designed every detail to deliver a seamless, high-impact experience that upholds the highest quality standards

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ENGAGING AGENDA DESIGN
We designed the agenda with a championship mindset, strategically structuring each session to tackle real sales challenges while keeping energy and engagement at their peak.

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EXTENDED EVENT LIFE-CYCLE
With a strategic focus, we drove powerful mindset shifts and maintained strong, ongoing communication to ensure the event’s impact resonated long after it ended.

Full-Service Congress Management and citywide brand activation
Johnson & Johnson Congresses Activation

Johnson & Johnson main image

location

Vienna, Austria, Lisbon, Portugal, Paris, France

ATTENDEES

1,000+

CLIENT

Johnson & Johnson

SECTOR

Healthcare

Johnson & Johnson main image

LOCATION

Vienna, Austria, Lisbon, Portugal, Paris, France

ATTENDEES

1,000+

CLIENT

Johnson & Johnson

SECTOR

Healthcare

Challenge

The challenge was to craft an impactful and seamless brand experience for Johnson & Johnson during multiple international ophthalmology congresses. The key objectives were to maximize brand exposure and create meaningful networking opportunities with both existing and potential customers. Our mission was to elevate the client’s brand presence through immersive and strategic brand touchpoints, ensuring the event was not just another congress, but a true showcase of their products and expertise.

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Solution

We executed a comprehensive branding strategy that began well before the event itself. From the initial invitations to the final thank-you notes, every touchpoint was designed to build excitement and reinforce the brand message. City-wide guerrilla marketing campaigns created buzz, while large-scale customer events were strategically set up to draw attention. The centerpiece of the event was the complete rebranding of the venue, which we transformed into Johnson & Johnson’s temporary headquarters, offering attendees a fully immersive brand experience. Our team ensured that the venue, the customer interactions, and the event content were all aligned with the brand’s identity, creating a cohesive, high-impact experience that left a lasting impression.

Success factors

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FULL-SERVICE MEETING MANAGEMENT
As the lead agency, we handled every detail of the congress, from creative concept development to logistics, ensuring seamless execution at every touchpoint.

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COMPREHENSIVE BRAND STRATEGY
We crafted and implemented a unified brand experience, guiding attendees from pre-event marketing through to on-site activation, delivering a consistent and immersive journey.

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ENGAGING CITYWIDE CAMPAIGNS
Using a guerrilla marketing approach and high-visibility customer events, we maximized brand exposure and captured attendee attention even before they arrived at the venue.

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COST OPTIMIZATION
We negotiated with suppliers and optimized workflows, achieving significant cost savings while maintaining high execution standards.

Success factors

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FULL-SERVICE MEETING MANAGEMENT
As the lead agency, we handled every detail of the congress, from creative concept development to logistics, ensuring seamless execution at every touchpoint.

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COMPREHENSIVE BRAND STRATEGY
We crafted and implemented a unified brand experience, guiding attendees from pre-event marketing through to on-site activation, delivering a consistent and immersive journey.

Icons_03

ENGAGING CITYWIDE CAMPAIGNS
Using a guerrilla marketing approach and high-visibility customer events, we maximized brand exposure and captured attendee attention even before they arrived at the venue.

Icons_04

COST OPTIMIZATION
We negotiated with suppliers and optimized workflows, achieving significant cost savings while maintaining high execution standards.

A High-Energy hybrid Sales Conference - fighting for success
International Sales Conference

01_Boxing_Main_Image

location

Marrakech, Morocco

ATTENDEES

148

CLIENT

Global pharmaceutical company

sector

Healthcare

01_Boxing_Main_Image

Location

Marrakech, Morocco

Attendees

148

CLIENT

Global pharmaceutical company

Sector

Healthcare

Challenge

Our client set out to transform their international sales conference into an electrifying experience—one that would captivate attendees, spark engagement, and reinforce winning sales strategies. The challenge? Breaking free from traditional corporate events to design a dynamic, high-energy format that seamlessly united in-person and virtual participants. Every moment needed to inspire, every session had to deliver powerful business insights, and every interaction had to drive collaboration. With a focus on sustainability, accessibility, and maximum impact, this event wasn’t just about a meeting exchange—it was about igniting momentum and propelling success to new heights.

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Solution

To ignite the competitive fire of sales, we went bold—transforming the traditional conference setup into a high-energy boxing arena, with an actual ring as the event’s electrifying centerpiece. From the moment attendees stepped in, they knew this wasn’t just another conference—it was a championship showdown. Every element was designed to fuel energy, strategy, and motivation. Keynote speakers, interactive panels, and dynamic content delivery mirrored the intensity of a title fight, tackling real sales challenges head-on. Cutting-edge technology and real-time audience engagement seamlessly bridged in-person and virtual experiences, keeping every participant in the action. High-energy walk-ins, dramatic lighting, and gamification elements kept motivation at its peak, ensuring an immersive, adrenaline-pumping experience. With precise yet agile planning, we adapted effortlessly to last-minute shifts—delivering a flawlessly executed, high-impact event that left every attendee feeling like a true sales champion.

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Success factors

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OUT-OF-THE-BOX THINKING
We pushed the boundaries of innovation, breaking free from traditional formats to create an electrifying, unforgettable experience that kept attendees engaged from start to finish.

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STRATEGIC & PARALLEL PLANNING
Through a structured strategic approach, we executed flawlessly — leveraging parallel planning to ensure a seamless, fully interactive hybrid experience.

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RISK MANAGEMENT & FINANCIAL SAFEGUARDING
With meticulously designed contractual frameworks, we minimized financial risks, safeguarded the organization against unforeseen disruptions, and upheld the event’s integrity with confidence.

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FULL-SCALE PRODUCTION & EXECUTION
Our in-house production experts meticulously orchestrated every detail—from stage design to audiovisual effects and show flow—delivering a seamless, high-impact hybrid experience.

Success factors

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OUT-OF-THE-BOX THINKING
We pushed the boundaries of innovation, breaking free from traditional formats to create an electrifying, unforgettable experience that kept attendees engaged from start to finish.

Icon_02

STRATEGIC & PARALLEL PLANNING
Through a structured strategic approach, we executed flawlessly — leveraging parallel planning to ensure a seamless, fully interactive hybrid experience.

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RISK MANAGEMENT & FINANCIAL SAFEGUARDING
With meticulously designed contractual frameworks, we minimized financial risks, safeguarded the organization against unforeseen disruptions, and upheld the event’s integrity with confidence

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FULL-SCALE PRODUCTION & EXECUTION
Our in-house production experts meticulously orchestrated every detail—from stage design to audiovisual effects and show flow—delivering a seamless, high-impact hybrid experience.

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RESTRUCTURING A MID-SIZED PHARMA COMPANY’S EVENT OPERATION
STRATEGIC MEETINGS MANAGEMENT

SMM strategic meetings management main image with border

LOCATION

N/A

ATTENDEES

up to 6,000

CLIENT

Mid-sized Pharmaceutical company

sector

Healthcare

SMM strategic meetings management main image with border

LOCATION

N/A

ATTENDEES

up to 6,000

CLIENT

Mid-sized Pharmaceutical company

SECTOR

Healthcare

Challenge

We were engaged by a mid-sized pharmaceutical company to overhaul its event operations. The company’s reliance on traditional, manual processes was limiting its ability to manage an increasing volume of stakeholder engagements efficiently. Recognizing the need for a data-driven and scalable solutions, we proposed the implementation of Cvent, ensuring a seamless integration into its broader strategic meeting management framework.

SMM stategic meetings management planning session with team Proske
SMM strategic meeting with the Co-CEO of Proske

Solution

We optimized event management by introducing a structured system that improved coordination and streamlined planning. Leveraging data-driven decision-making enabled continuous improvement and maximized event impact. Automation initiatives boosted efficiency by reducing manual tasks, minimizing redundancies, and improving resource allocation.

Furthermore, we reinforced compliance and risk management by integrating strict regulatory controls, ensuring adherence to industry standards and corporate policies. As a result, we created a comprehensive, data-backed event management framework that maximized efficiency, minimized risks, and delivered an engaging, impactful experience for stakeholders.

Proske functioned as liaison between the client and Cvent, translating the exact needs from our clients to the system provider. Over the years the system was rolled out globally, but also locally on affiliate level. Today Proske still functions as a global lead agency, supporting local agencies with reporting, accuracy and development of the system.

SMM meetings management with another member of the team in Proske

Success factors

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INCREASED EVENT EFFICIENCY
Through process automation and centralized management we increased event efficiency by 63%.

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REDUCED ADMINISTRATIVE WORKLOAD
Due to seamless digital workflows we were able to reduce the administrative workload by 47%.

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IMPROVED STAKEHOLDER ENGAGEMENT
Measured through participation and feedback data, the stakeholder engagement was improved by 41%.

IMPROVED ON DATA-DRIVEN STRATEGIES IN
EVENT PLANNING
This led to a better resource allocation and higher ROI.

Success factors

Icon_01

INCREASED EVENT EFFICIENCY
Through process automation and centralized management
we increased event efficiency by 63%.

Icon_02

REDUCED ADMINISTRATIVE WORKLOAD
Due to seamless digital workflows we were able to reduce
the administrative workload by 47%.

Icon_03

IMPROVED STAKEHOLDER ENGAGEMENT
Measured through participation and feedback data, the
stakeholder engagement was improved by 41%.

IMPROVED ON DATA-DRIVEN STRATEGIES IN
EVENT PLANNING
This led to a better resource allocation and higher ROI.

SMM meetings management with another member of the team in Proske

Our clients

We know healthcare by heart and are a long-standing partner for some of the biggest names in the industry.

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