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myRiva and Proske Collaborate to Deliver Complex Meetings & Events to a Larger Audience
SAN FRANCISCO, October 7, 2026 — myRiva, the patented, AI-driven business travel marketplace, and Proske, a global strategic meetings and events agency, today announced a collaboration that expands myMeetings, myRiva’s meetings and events solution, to support complex meetings and events at any scale, from intimate executive offsites to large-scale, multi-faceted programs. The collaboration makes Proske’s full-service event expertise available through myMeetings to any organization, including those not yet managing their business travel with myRiva.
For most organizations, the events that matter most, such as sales kickoffs, incentive trips and annual conferences, are also the hardest to plan. They involve dozens of moving parts, multiple vendors and months of coordination, and they typically sit outside the systems companies use to run the rest of their travel program.
myMeetings already supports hotel sourcing and room blocks. Through the Proske partnership, companies now have a seamless path to full-service event management for more complex programs, including large-scale conferences, incentive programs, trade shows, product launches and executive meetings.
For programs that require support beyond venue sourcing, companies can engage Proske directly through myMeetings. Proske’s team can manage the event from strategy through execution, including budgeting and contract negotiation; creative, design, AV and event technology; and logistics, catering, entertainment and on-site delivery.
The collaboration also brings Proske’s work to a wider corporate audience. With more than 40 years of global experience, more than 700 events delivered annually and a footprint spanning over 100 countries, Proske now reaches organizations at the moment they are already planning travel, rather than after a separate agency search has begun.
“No events look the same, and the support behind them shouldn’t either,” said Ben Parodi, Executive Vice President at myRiva. “myMeetings was built so companies can match each event with the right level of service. Proske brings four decades of experience producing complex, global events, which means our customers can now take on their largest and most ambitious programs within the same platform they already use for everyday travel and meetings.”
“When the stakes are high, companies need a partner they can fully rely on. Proske exists to be that partner, so companies using myRiva can take on their most ambitious programs knowing experienced hands are managing every detail, no matter the scale or complexity,” said Doug Payne, Member of the Board at Proske Inc.
Together, myRiva and Proske are giving companies a simpler way to plan meetings and events of any size, with the right expertise behind each one.
About myRiva
myRiva is a patented, AI-driven business travel marketplace designed to unify the entire travel ecosystem. Founded in 2021 by leaders from eBay, American Express, Expedia, Microsoft and BCD, myRiva streamlines planning, booking and trip management through advanced automation and intelligent content delivery. By connecting travelers directly to global suppliers in a single, award-winning platform, myRiva offers exceptional choice, transparency, and efficiency across every trip.
To learn more about the myRiva travel platform and marketplace, visit myRiva.com.
About Proske
Proske is a global meetings and events agency specializing in Strategic Meetings Management (SMM). With four decades of experience, Proske helps companies to organize and execute their events globally. With approximately 140 experts worldwide, a fully integrated in-house team covering strategy, logistics, creative, production, and technology and an average client partnership of over a decade, Proske is a trusted meetings & events partner for many Fortune 500 companies.
To learn more about Proske, visit proske.com.
MEDIA CONTACTS:
Jimmy Katzmann, Marketing & Sales Specialist, myRiva
j.katzmann@myriva.com
Barbara Pavlicek, Business Development & Marketing Manager, Proske
Barbara.pavlicek@proske.com