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Events reinvented
Author: Lennart Bendix
News
Webinar Digital Solutions III: Enriching Experiences with Immersive Technologies
Press release
A Glimpse into the latest trends of Corporate Events
In the beginning of June, we announced a three-part webinar series aimed at empowering event managers and corporate leaders to navigate the future of event planning. In the last two webinars, we have explored the topics “Communication and Extended Engagement” and “Personalization through Data Analysis and AI”.
Today, we are thrilled to present the final part of our series: “Enriching Experiences with Immersive Technologies.“
Dive into the world of AR, VR and Social XR
Immersive technologies are revolutionizing the event landscape and are turning ordinary events and meetings into extraordinary, personalized journeys. They create memorable experiences that resonate deeply with every attendee, leaving a lasting impression even long after the event concludes.
In our third and last webinar we will look into how Augmented Reality (AR), Virtual Reality (VR), and Social XR helps you to create connections, which go deeper and transform your events from simple gatherings into unforgettable experiences.
During our webinar we will explore the technology’s pros, cons, and take a look at some real-world use cases and best practice examples.
Whether you are a newbie or a tech enthusiast, this webinar is a must-attend!
Master the art of choosing the right technology for YOUR event!
At Proske, we consult our clients on the smart use of these technologies. We believe that technology has enormous potential for any event, but it is important to choose solutions that serve an actual purpose for the event. By budgeting smarter and embracing the learning curve, you can create impactful and memorable events without overspending.
Join us on this exciting journey as we explore the future of corporate events. Let’s create unforgettable experiences together!
Curious to learn more? You can find the complete webinar series in our on-demand library.
Want to be that one step ahead? Contact us now and let’s unlock new digital possibilities together:
News
Webinar Digital Solutions II: Personalization Through Data Analysis and AI
Press release
Not long ago, we announced that we will host a series of three insightful webinars designed to equip event managers and corporate decision-makers with the knowledge and tools needed to navigate the future of event planning.
In this fast-paced world of corporate events it’s important to stay ahead of industry trends and innovative solutions and today we are happy to make the second part of our webinar series available.
DIGITAL SOLUTION IN THE CONTEXT OF CORPORATE EVENTS
At Proske, our primary goal is simplifying complexity through a strategic approach to events and live marketing. Our focus extends to cutting-edge technology and digital solutions, which we believe will shape the future of events. Remaining at the forefront of our industry’s journey and closely monitoring emerging trends remain pivotal to our mission. When analyzing these trends, it becomes evident that digital solutions significantly impact areas such as sustainability, disruptive event formats, personalization, and data analysis. Consequently, we’ve made the deliberate decision to delve deeper into these topics and share our insights on industry development.
The Importance of Personalization in Events
In our second webinar, “Personalization Through Data Analysis and AI” Nicole (Director Strategy & Innovations) and Lisbeth (Director Digital Solutions) will discuss understanding participant behavior during an event and attracting individuals on a personalized basis, touching topics as:
- Participant data collection for virtual and in-person events
- Data analysis and its potential in strategic decision making
- The power of AI in data analysis
Integrating Digital Solutions in In-Person Events
While digital solutions are often associated with virtual events, they are equally valuable for in-person gatherings. Technologies such as RFID (Radio-Frequency Identification), QR codes, and event apps enable semi-automated data collection and analysis. These tools help track attendee movements, session attendance, and interactions, providing valuable insights for personalization.
We collect so much data, but which data is relevant?
Personalization starts with understanding participant behavior and patterns. We will be talking about how data collected from various sources – registration details, session attendance, content engagement, and interactions with other attendees – forms the foundation for creating personalized user journeys. As always, a data collection strategy should support set objectives. Collecting data for the sake of it will lead to analysis paralysis and confusion.
The Role of AI in Personalization
Artificial Intelligence (AI) significantly enhances our ability to analyze large datasets and create personalized experiences. AI algorithms can learn from user behavior, helping to automate the personalization process. For instance, AI can support real-time personalization by analyzing data collected during the event and adjusting the content and interactions accordingly.
We will discuss how different AI Applications like machine learning, natural language processing and predictive analytics can help you to create impactful events for your attendees.
Curious to learn more?
Personalization through data analysis and AI holds immense potential for transforming corporate events. By utilizing digital solutions and AI, event planners can create more engaging, relevant, and memorable experiences for attendees. This not only enhances satisfaction and loyalty but also drives the long-term success of events.
Curious to learn more? Watch the second webinar in our on-demand library now.
In our final webinar, we will explore “Enriching Experiences with Immersive Technologies.” How can we enhance participant experiences with immersive technologies? Join us as we delve into the future of event experiences.
Want to be that one step ahead? Contact us now and let’s unlock new digital possibilities together:
News
New webinar series: Unlocking the Future of Corporate Events with Digital Solutions
Press release
In this fast-paced world of corporate events it’s important to stay ahead of industry trends and innovative solutions. Proske is proud to announce a series of three insightful webinars designed to equip event managers and corporate decision-makers with the knowledge and tools needed to navigate the future of event planning:
DIGITAL SOLUTIONS IN THE CONTEXT OF CORPORATE EVENTS
At Proske, our focus is to make the complex simple through a strategic approach to events and live marketing. Technology and digital solutions are one of our key offerings with which we want to shape the future of events. Being at the forefront of our industry‘s journey and having a close eye at upcoming trends is paramount to us. When looking at exactly those trends, you can see that all are to a great extend influenced by digital solutions, be it sustainability, disruptive event formats, personalization, or data analysis. This is why we have decided to take a deeper look and share our take on industry development.
What are important touch points in the event lifecycle and where should you be utilizing digital solutions?
Our first webinar, titled “Communication and Extended Engagement” focuses on how digital event platforms can support with increasing touchpoints with your audience, implementing holistic and long-term communication strategies while extending the reach of an event and its impact. We will discuss why digital tools are integral to strategic event management, how they offer substantial benefits such as cost and time savings, higher attendee satisfaction, and enhanced brand exposure.
We will be touching important topics, like the pitfalls of a multi-channel communication approach, which, despite its widespread use, often leads to increased errors, technical glitches, and a convoluted data analysis process due to the multitude of tools involved. Here, the use of a single, comprehensive event platform streamlines communication, making data analysis less complex and is enhancing user experience. More importantly, they hold the potential to significantly boost attendee engagement.
Maintaining attendee engagement is not just important during the event, but also in the pre-event and post-event phases. This holistic approach, facilitated by digital platforms, can maximize the return on investment and pave the way for robust community building and are pivotal for anyone looking to optimize their event management strategies.
In the webinar, we discuss a case study of a global hybrid event, which successfully used a single digital platform to streamline communication and initiated a community among the employees of two merging companies. Utilizing magnid, Proske’s solution for digital and sustainable experiences, 30.000 employees from around the globe celebrated their day 1 as one company and grew together by hosting different community engagement activities in magnid over the following year
Curious to learn more? Watch the first webinar in our on-demand library now!
Don’t miss the opportunity to stay ahead of the curve and discover how digital solutions can revolutionize your corporate events. The first webinar is now available here.
In our upcoming webinars, we will be looking at “Personalization Through Data Analysis and AI” and “Enriching Experiences with Immersive Technologies.” What if we knew how participants behave during an event and how they can be attracted individually? How do participants experience an event and where can we enhance experiences strategically with immersive technologies? Together with our expert team we will be looking for answers to this complex questions.
Want to get ahead of the game?
Contact us now and let’s unlock new digital possibilities together:
